Tuesday, November 25, 2014

RETRO WEDNESDAY: HENDRIX RADIO JINGLE 1967 - BBC RADIO ONE


RETRO FRIDAY comes early this week with this special edition.  I also want to say thanks to my readers.  I am grateful for your comments and occasional corrections. I very much enjoy doing this blog.  There is a new story every weekday. Please let me know if you have tips for stories.

Jimi Hendrix was a phenomenon in the UK before he captivated America.  In 1967 BBC debuted Radio One – a 24/7 rock station playing the hottest new music.  The Jimi Hendrix Experience was a big deal in London’s club scene.  Hendrix appeared live on Radio One several times.

In March 1967 The Jimi Hendrix Experience appeared live on Radio One.  The legend is: Somebody said during the set Hey Jimi, do a jingle for Radio One.  Here is what happened:
video

Monday, November 24, 2014

“THE CONSULTANTS” - ROGER & ELIZABETH GOMOLL - OnAirFundraising


I am a consultant who specializes in noncommercial radio and public media.  I’ve been doing this fulltime since 1997.  Over the years I’ve become familiar with a few other consultants whose work I admire. This is the second of an occasional series about THE CONSULTANTS.

ON AIR FUNDRAISING

http://onairfundraising.com/

The “go to” folks for all types of noncommercial stations seeking to maximize listener income are Roger and Elizabeth Gomoll at OnAirFundraising. Their roster of clients includes some of the most successful NPR and CCM stations.

Roger Gomoll learned the pledging trade at Minnesota Public Radio, The Development Exchange (now Greater Public) and Public Radio International.  He is a member of the influential NPR Distribution and Interconnection Committee.

Elizabeth Gomoll is a non-profit management specialist. Liz was Executive Director of the Rochester Symphony Orchestra & Chorale. She has consulted numerous organizations about fundraising, grants and potential partners.

I love their philosophy: MAKE EVERY WORD COUNT!

They totally get it – people need to like what they are hearing before they will pledge to a station. Rather than turn off listeners off with whining, pleading and unconvincing pledge breaks, OnAirFundraising provides the architecture, systems and expertise to motivate listeners to support a station. They don’t waste the listener’s time because they make every word count.  Brilliant.

Roger and Liz focus on the fundamental promise that makes noncommercial radio work: That if the listener values the programming enough, they will support it. But they have to be asked the right way.

 Roger & Elizabeth Gomoll
OnAirFundraising


“THE CONSULTANTS” ALAN MASON & GOODRATINGS


I am a consultant who specializes in noncommercial radio and public media.  I’ve been doing this fulltime since 1997.  Over the years I’ve become familiar with a few other consultants whose work I admire. This is the first of an occasional series about THE CONSULTANTS.

GOODRATINGS STRATEGIC SERVICES
www.goodratings.com/

Some of the smartest folks in the Christian Radio are found at GOODRATINGS. Check out the performance of the Top 10 Christian Contemporary Music stations (chart below).  Many of the top CCM stations are clients of GOODRATINGS.

 Alan Mason, Founder
 GOODRATINGS STRATEGIC SERVICES

GOODRATINGS is the creation of Alan Mason, John Frost, Dave Senes and Tommy Kramer (not the quarterback).  Mason and Frost have been together since the 1990s starting at Paxson Communications. Mason is also COO at EMF Broadcasting, distributor of the ubiquitous K-LOVE.

Though I am not a Christian myself, I like to listen to CCM stations like KTIS in Minneapolis/St. Paul.  It is all about the programming MOMENTUM – the intangible glue that keeps listeners present anticipating something they like will happen next.

GOODRATINGS’ stations bring value to their listeners.  This is what causes listeners to become members – the engine that makes noncommercial radio work.

TOP 10 NONCOM CONTEMPORARY CHRISTIAN RADIO STATIONS
RANKED BY WEEKLY AUDIENCE SIZE

NIELSEN AUDIO PPM OCTOBER 2014
Survey Period: 9/11/14 – 10/8/14
Top-Line Estimates as of 11/5/14
Monday – Sunday 6am – Midnight, Persons 6+


STATION
NIELSEN AUDIO MARKET
METRO RANK
WEEKLY METRO CUME
FORMAT
1
KSBJ
Houston/Galveston
6
788,900
Contemporary Christian
2
KTIS
Minneapolis/St. Paul
16
468,200
Contemporary Christian
3
WGTS
Washington DC
7
444,900
Contemporary Christian
4
WPOZ
Orlando
33
362,500
Contemporary Christian
5
KCBI
Dallas
5
351,700
Contemporary Christian
6
KLJY
St. Louis
22
340,900
Contemporary Christian
7
KLDV
Denver
20
316,200
Contemporary Christian
8
WCIE & WJIS
Tampa/St. Petersburg
18
234,700
Contemporary Christian
9
KFLR
Phoenix
14
231,200
Contemporary Christian
10
WVFJ
Atlanta
9
211,300
Contemporary Christian

DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org

Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.

Definition of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the total number of different persons in the designated metro area exposed to an encoded station for at least five minutes in a quarter-hour during an average week in a survey period.