Tuesday, December 23, 2014

NEW YEARS EVE VIDEO PSA: KEN DRUNK ON THE AIR 1985

THIS IS THE FINAL POST FOR THE WEEK -- 
HOPE YOU HAVE A WARM AND MERRY CHRISTMAS

NEXT WEEK I WILL POST FIVE OF MY MOST POPULAR VIDEOS, 
SO CHECK BACK WHEN YOU ARE FILLING TIME AT YOUR IN-LAWS.  
NEW POSTS BEGIN AGAIN ON MONDAY, JANUARY 5, 2015.

Today I have a "WKRP Moment" from my past.  In 1985 I was programming KTOQ in Rapid City, South Dakota.  KTOQ was co-owned by former NBC Nightly News anchor Tom Brokaw. The station was always looking for public service opportunities that would also make money.  I suggested: How about if we do drunk on the air sponsored by a liquor company?

So it happened on December 31, 1985, live on KTOQ.  The local distributor of Johnnie Walker "bought" the event for big bucks plus providing all the hootch we could drink.  What could go wrong?

The local NBC affiliate, KEVN-TV, was doing a live broadcast.  The place was full of cops and local politicians drinking Johnnie Walker Red with owners.  The TV lights went on. We were live on the 5:30 newscast.  And I became instantly sober, sort of. See the story here:

video




Monday, December 22, 2014

LOS ANGELES MARKET COMPARISION: 2014 & 2000

I’ve been saving ratings data for over thirty years.  Below are two charts of noncommercial stations in Los Angeles – the most recent Nielsen Audio report from 2014 and an Arbitron report from 2000.

NOTE: These two charts represent different methodologies and can NOT be compared statistically. Here are big picture trends:

KEN’S ANALYSIS:

KCRW has the same AQH Share and Weekly Cume but it had twice as many Metro AQH Persons in 2000.  Reasons: People using radio has declined since 2000; Time Spent Listening has also declined over 14 years.

KKJZ was KLON in 2000.  Listening has declined somewhat but remains strong.

KPCC’s listening has changed a lot. Fall 2000 was before American Public Media took over took over KPCC via a Local Marketing Agreement. The AQH Share and Weekly Cume have more than doubled over 14 years. Great job folks!

KPFK’s listening has severely declined since 2000. KPFK’s AQH Persons in 2000 were three times larger than 2014; Weekly Cume was more than twice as big in 2014.  In my opinion, Pacifica’s dysfunctional management and governance is an embarrassment to all of us who work in public media.

KUSC has significantly more listening in 2014 than 2000.  One reason for the increased listening to KUSC is the departure of commercial classical station KKGO-FM since 2000.


NIELSEN AUDIO NOVEMBER 2014

STATION
METR0 AQH SHARE
METRO
AQH PERSONS
FORMAT
WEEKLY CUME PERSONS
WEEKLY CUME RATING
KCRW
1.4
12,800
NPR News
& Triple A
470,900
3.8
KKJZ
0.7
6,000
Jazz
371,800
3.0
KPCC
1.9
17,100
NPR News
616,100
5.0
KPFK
0.2
1,700
Pacifica
95,700
0.8
KUSC
1.7
15,400
Classical
700,100
5.7

ARBITRON FALL 2000


NIELSEN AUDIO PPM NOVEMBER 2014
Survey Period: 10/09/14 – 11/05/14
Top-Line Estimates as of 12/11/14
Monday – Sunday 6am – Midnight, Persons 6+
 
DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org

Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.

Definition of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the total number of different persons in the designated metro area exposed to an encoded station for at least five minutes in a quarter-hour during an average week in a survey period.