Thursday, October 29, 2015

OCTOBER PPM: NICE LISTENING GAINS AT WBUR, WGBH, KPCC & KUNC


Recently it seems like every time we publish new Nielsen Audio ratings data, radio listening continues its slow deflation. Not this month. The estimated number of weekly cumulative listeners in October versus September rose significantly at several key noncom stations.  In Boston, both WBUR and WGBH gained in weekly listeners as did KPCC in Los Angeles. KCRW also had a nice growth in weekly listeners.
Today we have just released Nielsen Audio PPM data for Boston, Denver, Minneapolis, Los Angeles and Seattle. The biggest one month changes are highlighted in yellow. Scroll down to see the topline ratings.
Note that KUNC in Denver looks like it is kicking into gear.  They also have lots of listeners just north of Denver.
In the Twin Cities 89.3 The Current remains strong. Commercial Triple A Go 96.3 is seeing a decline in listening as the Minnesota Twins season ends.
BOSTON Nielsen Audio Rank: 10
12+ Population: 4,192,800
Ethnic Composition: Black - 7.39% Hispanic - 10%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
WBUR
NPR News
3.2
3.6
WGBH
NPR News
2.2
2.7
WERS
College Rock
0.6
0.6
WUMB
Triple A
0.2
0.1
WCRB
Classical
1.8
2.0

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
WBUR
NPR News
372,000
411,300
WGBH
NPR News
281,200
316,900
WERS
College Rock
175,000
172,300
WUMB
Triple A
48,300
42,100
WCRB
Classical
213,600
225,000

Denver-Boulder Nielsen Audio Rank: 18
12+ Population: 2,546,800
Ethnic Composition: Black - 5.51% Hispanic - 20%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
KLDV
CCM
4.1
5.3
KCFR
NPR News
4.4
3.5
KVOD
Classical
0.8
0.6
KUVO
Jazz
0.5
0.6
KUNC*
NPR News & Triple A
0.2
0.4
KVOQ
Triple A
0.2
0.1
* Fort Collins/Greeley Metro Station

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
KLDV
CCM
336,500
324,200
KCFR
NPR News
273,000
238,200
KVOD
Classical
111,100
109,200
KUVO
Jazz
77,900
103,700
KUNC*
NPR News & Triple A
42,700
74,400
KVOQ
Triple A
54,000
44,800
* Fort Collins/Greeley Metro Station

Minneapolis-St. Paul Nielsen Audio Rank: 16
12+ Population: 2,875,600
Ethnic Composition: Black - 7.92% Hispanic - 5%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
KTIS-FM
CCM
5.4
4.7
KNOW
NPR News
3.7
3.5
KCMP
Triple A
3.0
2.6
KSJN
Classical
1.8
1.7
KMOJ
Urban Contemporary
0.5
0.6
KTIS-AM
Christian Teaching
0.3
0.2
KBEM
Jazz
0.2
0.2
KCMP stream
Triple A
0.0
0.1
KNOW stream
NPR News
0.2
0.1

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
KTIS-FM
CCM
454,000
437,100
KNOW
NPR News
320,400
319,700
KCMP
Triple A
287,000
295,500
KSJN
Classical
153,500
149,600
KMOJ
Urban Contemporary
96,600
100,100
KBEM
Jazz
43,000
63,300
KNOW stream
NPR News
21,000
27,200
KCMP stream
Triple A
NA
22,600
KTIS-AM
Christian Teaching
30,400
20,700

Go 96.3 KTWN October AQH: 1.8; Weekly Cume: 377,800


Los Angeles Nielsen Audio Rank: 2
12+ Population: 11,271,300
Ethnic Composition: Black - 7.19% Hispanic - 43%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
KPCC
NPR News
2.0
2.2
KCRW
NPR News & Triple A
1.8
1.9
KUSC
Classical
1.2
1.2
KKJZ
Jazz
0.9
0.8

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
KPCC
NPR News
682,100
724,700
KCRW
NPR News & Triple A
565,700
627,500
KUSC
Classical
676,100
696,400
KKJZ
Jazz
543,500
524,500

Washington, DC Nielsen Audio Rank: 7
12+ Population: 4,793,400
Ethnic Composition: Black - 26.55% Hispanic - 15%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
WAMU
NPR News
8.0
7.8
WETA
Classical
3.3
3.5
WGTS
CCM
3.2
3.2

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
WAMU
NPR News
517,000
569,500
WETA
Classical
360,000
410,200
WGTS
CCM
426,500
399,300

Seattle-Tacoma Nielsen Audio Rank: 13
12+ Population: 3,638,000
Ethnic Composition: Black - 6.27% Hispanic - 8%
PERCENTAGE OF AVERAGE QUARTER HOUR LISTENERS
STATION
FORMAT
SEPT 2015
AQH %
OCT 2015
AQH %
KUOW
NPR News
3.8
3.4
KING
Classical
2.8
2.8
KPLU
NPR News & Jazz
2.6
2.5
KEXP
Triple A
1.1
1.1
KNHC
Contemporary Hits
1.1
1.0
KBCS
Talk & Eclectic Music
0.3
0.4

WEEKLY CUMULATIVE LISTENERS

STATION
FORMAT
SEPT 2015
WEEKLY CUME
OCT 2015
WEEKLY CUME
KUOW
NPR News
339,400
320,000
KING
Classical
262,000
294,400
KPLU
NPR News & Jazz
317,200
309,000
KEXP
Triple A
139,100
140,100
KNHC
Contemporary Hits
195,600
179,900
KBCS
Talk & Eclectic Music
43,100
60,400

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