Friday, January 22, 2016

“THE CURRENT” ROLLS INTO DULUTH/SUPERIOR



American Public Media’s (APM) 89.3 The Current is expanding its reach with a new Instant FM Station covering the Duluth/Superior metro area. The new Triple A outlet debuts on February 1, 2016 at 90.9 FM. 90.9 will become a repeater of APM’s WSCN-HD2 signal.  This is the way new Instant FM Stations are created these days.

APM set the stage for the new station last year when they bought FM translator W215CG from declining religious owner Family Stations for $45,000. APM upgraded it 99-watts at an awesome tower site giving the new 90.9 solid coverage of the entire metro:


 Duluth is a very competitive small noncommercial radio market. Both Minnesota Public Radio and Wisconsin Public Radio have full-market repeaters. Scroll down to see a Dial Guide.






 The Current’s entry into Duluth is likely causing stress at hometown KUMD.  They have been doing pretty well with a mix of Triple A, blues and folk. They had an estimated 11,600 weekly cumulating listeners in the Spring 2015 Nielsen Audio ratings. Now they major competition.


Duluth is important to The Current. Here is how PD Jim McQuinn described it in a press release:

“The Current has always had a special relationship with Duluth; its vibrant music scene and the community of music-loving fans. Duluth is at the center of northern Minnesota’s burgeoning music scene, and we want to support what makes the music community thrive, whether it means giving a band their first spin on the radio, promoting their first gig, or helping spread the word for their first tour.”

McQuinn and The Current have championed Duluth-based band Low.

WHAT WOULD YOU DO AT KUMD?

Don’t panic, you have a lot of brand equity.  90.9 will be a repeater station, so strengthen local outreach. (McQuinn says The Current will hire a Duluth voice for a local music show.) Consider dropping obvious tune-outs on the KUMD schedule such as Pacifica’s Democracy Now!


DULUTH/SUPERIOR
MARKET PROFILE • CITY OF DULUTH

Nielsen Audio Market Rank
210
Metro Population
86,918
Market Median Age
35.4
(US: 35.3)
Median Home Cost
$81,600
(US: $119,600)
% Persons w/Bachelor Degree
28.2
(US: 24.4)
# Persons w/Grad Degree
5,034


DULUTH/SUPERIOR NONCOMMERCIAL RADIO DIAL

F
C
Format
Station Info
88.5
WSSU
NPR News & Classical
Wisconsin Public Radio
Repeats WERN, Madison
89.1
WGZS
Native American
Ojibwe Tribe
89.5
WJRF
CCM
The Refuge
Regional CCM network based in Duluth
90.5
KDNI
Christian Teaching
Repeats KTIS-AM, St. Paul
90.9
W215CG
Triple A
The Current
NEW REPEATER
Repeats KCMP, St. Paul
91.3
KUWS
Public Radio Talk
Wisconsin Public Radio
Partially repeats WPR Ideas network
92.9
WSCD
Classical
Minnesota Public Radio Classical network
Repeats KNOW, St. Paul
93.7
WGHF
Christian Teaching
LPFM owned by Three Angels Broadcasting Network a Seventh-day Adventist Church group based in West Frankfort, IL
97.3
KDNW
CCM
Repeats KTIS-FM, St. Paul
100.5
WSCN
NPR News
Minnesota Public Radio
News & Information network
Repeats KNOW, St. Paul
103.3
KUMD
Triple A, Folk & Blues
Your Independent Alternative
University of Minnesota - Duluth

Thursday, January 21, 2016

ONE-YEAR TRENDS: ALBANY, GRAND RAPIDS, ALBUQUERQUE & MOBILE


ALBANY • Nielsen Audio Market #65

STATION
FORMAT
FALL 2014 WEEKLY LISTENERS
FALL 2015 WEEKLY LISTENERS
ONE YEAR TREND
 WAMC
NPR News
149,700
134,500
- 10%
 WEXT
Triple A
25,900
23,300
- 10%
 WMHT
Classical
64,000
61,100
- 6%


There are a lot of radio stations in the Albany area.  As you know, it is a hyphenated market that includes Schenectady and Troy. Known as the Capitol District, the metro area is geographically one of the largest markets in the northeast. Over the years a lot of FM stations that cover only part of market have established themselves. 


A good example is gutsy Triple A WEXT, licensed to Amsterdam, NY. Despite covering only 60% of the market, WEXT Is  the progressive music trendsetter and covener. PD Chris Wienk is the hardest working guy in Triple A radio.  Buy him coffee of a beer the next time you see him.

WAMC and WHMT dominate noncom listening in the Capitol District with full-metro coverage and established fans. Other stations that do not subscribe to the ratings but likely have measurable listening are College Rock WRPI and EMF Air1 repeater WYAI.


GRAND RAPIDS • Nielsen Audio Market #68

STATION
FORMAT
FALL 2014 WEEKLY LISTENERS
FALL 2015 WEEKLY LISTENERS
ONE YEAR TREND
 WCSG
CCM
166,900
174,200
+ 4%
 WGVU-AM
Rock Oldies
25,900
20,900
- 19%
 WGVU-FM
NPR News & Jazz
32,600
30,300
- 7%
 WUOM
NPR News
135,700
136,200
+ 1%


There two world-class noncom broadcasters in Grand Rapids, CCM pioneer WSCG and WVGR, a part of Michigan Radio originating from WUOM in Ann Arbor.  Then there are two “mystery noncoms” – the WGVU’s, AM and FM. They have underperformed their potential since they began. They think small but maybe this how they like it.

Triple A WYCE and Classical WBLU also do well in Grand Rapids but they do not subscribe to Nielsen Audio.




ALBUQUERQUE • Nielsen Audio Market #69

STATION
FORMAT
FALL 2014 WEEKLY LISTENERS
FALL 2015 WEEKLY LISTENERS
ONE YEAR TREND
 KANW
NPR News & Spanish Music
126,800
122,800
- 3%
 KSFR
BBC News & Pacifica
Na
18,100
Na
 KUNM
NPR News & Freeform
99,600
102,000
+ 2

Will someone ever get serious in Albuquerque? The local noncoms are all programming compromises.  KANW is actually two radio stations: NPR News in the morning and New Mexico Spanish Music the rest of the day. KANW carries Morning Edition but does not carry ATC.  Go figure. KUNM is stuck in the 1970s. If you haven’t seen my video about why freeform music rules KUNM, check out my video [link]:



KQLV, another K-LOVE repeater, and local CCM KLYT likely have measureable listening. KHFM is one of the few remaining commercial Classical stations. The best new thing I’ve seen in Albuquerque is LPFM, KMGG The Beat – an Urban Cotemporary station that appears to be providing valuable pubic service.


MOBILE • Nielsen Audio Market #98

STATION
FORMAT
FALL 2014 WEEKLY LISTENERS
FALL 2015 WEEKLY LISTENERS
ONE YEAR TREND
 WBHY
CCM
49,600
46,800
+ 5%
 WHIL
NPR News & Classical
30,600
37,500
+ 18%
 WUWF
NPR News
45,000
55,900
+ 19%

By my count, over 60% of the noncoms in Mobile air Evangelical Christian programming of one sort or another. Many of these stations are piped in by satellite from far-distant places and don’t appear to provide much local service. EMF’s WLVN – K-Love – likely has measurable listening.


WUWF, Pensacola, is the big dog in town with 24/7 NPR News. Alabama Public Radio’s WHIL repeats programming from Tuscaloosa.

These data are provided for use by Nielsen Audio subscribers ONLY, in accordance with
RRC's limited license with Nielsen Audio.
Monday-Sunday 6AM-Midnight Persons 12+

Data Copyright Nielsen Audio.
Format designations are the sole responsibility of Ken Mills Agency, LLC.