This is my 450th post since I started blogging in September 2014. I can’t recall making a major correction before today.
My purpose with SPARK! is to present news, opinions, discussion, theories and occasional humor, but what I report must be based upon facts. I am a believer in Bill Siemering’s first commandment to those of us in noncom public media:
(Paraphrasing St. Siemering) Public media is all about trust. Viewers, listeners and readers must trust that the water you pour is “pure,” that what you say is not compromised by money our hidden agendas. This begins with telling the truth.
Forgive me father, for I have sinned. My sin is Sloth.
On Friday 6/24 I published [link] the story “Classical Music Rising” Is Gaining Momentum about the early stages of the new SRG-sponsored Classical project. In the post there is a chart titled Project Partners (as of June 21) Most Recent Nielsen Audio Ratings. It contained some inaccurate data.
I combined two lists of data to create the chart and didn’t double-check my work. About a third of the station numbers were not correct. Below is the chart with the correct information. I have also posted this update into the original post.
I try to make certain that stats (ratings, revenue, etc.) that appear in SPARK! are accurate. I regret any inconvenience or angst my error might have caused.
COMPARING KRCC WITH WUGA
From a CONFIDENTIAL reader who asked not to be identified by name
Regarding the June 29 item [link] “WUGA IN ATHENS, GEORGIA MOVES TO MAINLY NPR NEWS, DROPPING CLASSICAL”
Well KRCC did something similar by dropping its afternoon music mix for the same shows. Its all about consistency. The smaller Public Radio stations are trending towards that.
I prefer this because I don't care for the NPR News and related shows. KRCC did have enough audience for many years for its main music programs and made money doing that. But slowly the music shows have been secondary.
KRCC needs a second station their for music programing. They may be difficult because of the many Contemporary Christian Music (CCM) that do so well in the Springs.
Christian Music fans are just as loyal as Triple A music fans. Trouble is Christian Music is more popular and has more fans.
I agree with many of your observations, particularly that format-focusing is moving quickly into small and medium size markets. But, CCM being more popular than Triple A? Maybe that is true in Colorado Springs where new folks must prove their born-again standing before entering the city but Triple A rules nationally.
WHAT ABOUT JOHN HICKMAN?
From reader RickC50
Regarding the June 21 post [link] “MURRAY HORWITZ RETURNS TO PUBLIC RADIO AS HOST OF “THE BIG BROADCAST”
Shouldn’t you at least mention John Hickman who originated the show on WAMU? Ed Walker took his place after John passed away.
Yes, I should have mentioned John Hickman but I was not aware of him before I received your message. Thank you for thinking of him. Here is a portion of his obit from Washington Post published in November, 1999:
John Hickman, 55, a radio historian and former program host at WAMU-FM was found dead Dec. 10 at his home in Gaithersburg. He had a stroke in 1990 and had suffered from seizures and other health complications since then.
Mr. Hickman joined the staff at WAMU-FM in 1964 when he created "Recollections," a program featuring vintage broadcasts from the "golden age of radio." This program later became "The Big Broadcast," which is WAMU's longest-running program.
WHAT GIVES WITH WERS & WUMB IN BOSTON?
From an ANONYMOUS reader
Regarding the June 20 post [link] “WSGE, KUTX & WXPN MAKE NOTABLE GAINS IN ONE-YEAR TRIPLE A TRENDS” http://acrnewsfeed.blogspot.com/2016/06/wsge-kutx-wxpn-make-notable-gains-in.html
WERS and WUMB seem to be perpetually subject to wild swings in the ratings... One can, and probably should, point the finger at WUMB’s well-documented signal issues. The move of WUMB to that taller tower in Milton has made a world of difference for in-car listening...but it doesn’t change the fact that they are trying to cobble together a bunch of inferior signals to cover the whole Greater Boston region. That strategy is dubious at best. What is going on?
I’ve noticed the same “wobbles.” In the case of WERS, their Modern Rock format has a lot of similarities to commercial rock stations like WBOS and WXRV. All three stations have lower time-spent-listening and higher listening-occasions because of the “trendiness” of the music.
Regarding WUMB, their listening is so small one or two listeners on the PPM “panel” can skew their numbers from book to book. I don’t think it is a question of coverage area. WUMB’s metro signal penetration looks pretty good to me.