tag:blogger.com,1999:blog-2600560384355436278.post2303099951184408360..comments2024-02-24T15:19:02.095-08:00Comments on SPARK NEWS: WSGE, KUTX & WXPN MAKE NOTABLE GAINS IN ONE-YEAR TRIPLE A TRENDSKen Mills Agency, LLChttp://www.blogger.com/profile/00792966356989583664noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2600560384355436278.post-44298949197433236042016-06-20T06:50:04.977-07:002016-06-20T06:50:04.977-07:00What gives with WERS and WUMB? They seem perpetua...What gives with WERS and WUMB? They seem perpetually subject to wild swings in the ratings...<br /><br />One can, and probably should, "point the finger" at WUMB's well-documented signal issues; the move of WUMB to that taller tower in Milton has made a world of difference for in-car listening...but it doesn't change the fact that they're trying to cobble together a bunch of inferior signals to cover the whole Greater Boston region - and that strategy is dubious at best. (I'm not sure they have any alternative, but they're always going to be hobbled by that.)<br /><br />And you could do the same with WERS's problems committing to a mission; are they a professional, financially self-sufficient Triple A station? Or are they a student educational training ground?<br /><br />But neither of those really explain why the numbers wildly gyrate from one book to the next.Anonymousnoreply@blogger.com