tag:blogger.com,1999:blog-2600560384355436278.post4067750735568110054..comments2024-02-24T15:19:02.095-08:00Comments on SPARK NEWS: RADIO IN THE SHADOW OF LOS ANGELESKen Mills Agency, LLChttp://www.blogger.com/profile/00792966356989583664noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2600560384355436278.post-67775624872701811822016-08-04T07:20:05.648-07:002016-08-04T07:20:05.648-07:00There's been a lot of juggling of what outlet ...There's been a lot of juggling of what outlet is on which frequency in recent years in those markets. For a long time KCLU-FM in Ventura had a slightly (and oddly) different news/talk lineup from KCLU-AM in Santa Barbara. BUT, KCLU had an FM translator in Santa Barbara on 102.3 that relayed KCLU-FM for years (and did so through an extremely rare FCC waiver that let them feed 102.3 via a T-1 line instead of over-the-air reception). <br /><br />But when the FCC started allowing FM Translators to relay AM stations, they switched the translator to repeat KCLU-AM instead, and boosted the Translator's power as well. I believe they consolidated the programming schedules around that same time. Either way, the point is that there's probably some confusion in the diaries about which "KCLU"...AM, FM or Translator...that people are actually listening to.<br /><br />Ditto for KCLU adding the new signals up in the SLO market, too. It's been a volatile time; it might explain why KCBX lost a bit of audience, too.<br /><br />Beats me why KUSC (KESC) in Morro Bay/SLO took such a nosedive, though. (shrugs) It'd be easy to point to the KDB acquisition but neither KDB nor the now-KDRW signal reach anywhere near SLO; the mountains just north of Santa Barbara block it entirely.Aaron Readhttps://www.blogger.com/profile/07971835990882097517noreply@blogger.com