tag:blogger.com,1999:blog-2600560384355436278.post461125407339429880..comments2024-02-24T15:19:02.095-08:00Comments on SPARK NEWS: WCQS, ASHEVILLE, ADDS SECOND STATION FOR 24/7 NEWS – BUT IS IT A MISSED OPPORTUNITY?Ken Mills Agency, LLChttp://www.blogger.com/profile/00792966356989583664noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2600560384355436278.post-17618686295361381662017-03-09T10:25:04.866-08:002017-03-09T10:25:04.866-08:00Umm. So you take a news station and put it on a s...Umm. So you take a news station and put it on a signal that is already covered by a news station - I think that's what you're saying. Along with "fish where the fish are." <br /><br />Thinking about fish in a lake, there's only so many fish. One fisherman can grab all he wants. But, every time another fisherman hits the banks, the number of fish each fisherman can catch decreases as the other fisherman start catching fish.<br /><br />In other words, put a second news station where there's already a news station, and the news audience gets split, resulting in listenership decreasing for the incumbent, and a very small audience for the new service. Nice.<br /><br />My guess is that the classical/news service pays the bills for the whole organization, and probably will for some time. Putting the money signal on a smaller station will just cause a drop in membership and underwriting. Before you know it, the organization finds it needs to lease the signals or sell the properties all together. I can think of three "satellator aggregators" who wouldn't mind spending many, many times cash flow for those stations. Double nice.<br /><br />Radio is a business - something many people in the business do not understand. Without your bottom line, you're nothing. So, like all businesses you protect the bottom line all you can. Which, I'm sure, is the reason they did what they did. Personally, I wish Feingold and co muck luck and great service.Joe Pattihttps://www.blogger.com/profile/07271662149871589244noreply@blogger.comtag:blogger.com,1999:blog-2600560384355436278.post-4162360953417064992017-03-07T15:47:12.960-08:002017-03-07T15:47:12.960-08:00A caveat to your "fish where the fish are&quo...A caveat to your "fish where the fish are" claim.<br /><br />As someone who works in public radio and regularly visits Asheville, listens to the station, and travels the area, the mountainous terrain of Western North Carolina makes consistent terrestrial (and occasionally internet) listening challenging. It's not a stretch, for example, to have multiple presets on your car radio just to listen to a program consistently.<br /><br />I know what I'm looking for, and it's difficult for me to find the stations even when I'm within the respective coverage area.Michael Krallhttps://news.wbhm.org/author/michael/noreply@blogger.com