tag:blogger.com,1999:blog-2600560384355436278.post6899286655940945520..comments2024-02-24T15:19:02.095-08:00Comments on SPARK NEWS: ARE OLDER FOLKS BEING REDLINED OUT OF RADIO? Ken Mills Agency, LLChttp://www.blogger.com/profile/00792966356989583664noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2600560384355436278.post-2391199939090105102018-12-18T17:10:15.164-08:002018-12-18T17:10:15.164-08:009 of the top-10 publishers on this list are concen...9 of the top-10 publishers on this list are concentrated along the Amtrak line from Grand Central Station to Boston. Please tell me I'm wrong, but it *feels* like podcasting is taking the place of paperbacks and magazines, both very much NYC-focused enterprises. Just wondering if this is the same old Seaboard-centric publishing mindset with a new set of groovy clothes.Gregg McVicarhttp://www.undercurrentsradio.netnoreply@blogger.comtag:blogger.com,1999:blog-2600560384355436278.post-50077396844066253712018-12-18T10:27:42.182-08:002018-12-18T10:27:42.182-08:00Agree, you do need to bring in younger listeners, ...Agree, you do need to bring in younger listeners, and that can be done. Thing with ads as that the younger demos are not brand loyal and they are open to switching brands unlike the older demos. That is why commercial radio and TV love those respected demo.<br /><br />Public Radio and TV may not have to worry about that factor, but they still need to make the audience aware of a product and/or service without pushing a call for action (a big No No in American Public Broadcasting).Donhttps://www.blogger.com/profile/02782928197117880693noreply@blogger.comtag:blogger.com,1999:blog-2600560384355436278.post-73420788249505968442018-12-17T05:56:47.493-08:002018-12-17T05:56:47.493-08:00I don't think too many public radio programmer...I don't think too many public radio programmers think "older listeners just aren’t cool and therefore lack value." I think what public radio programmers are worried about is that there's older listeners listening today but what's in the pipeline? In the old days, you could safely assume that as people got older, got the two kids and the house in the suburbs with the Volvo in the garage, that they would "age into" the public radio audience on their own. That assumption is fraught with danger today as fewer and fewer thirtysomethings and fortysomethings know that radio, as a medium, even exists. Much less that public radio is there for them when they're ready to discover it. Focusing TOO much on your prime demographic of older listeners today is to set yourself up for failure in ten years.Aaron Readhttps://www.blogger.com/profile/07971835990882097517noreply@blogger.com