I’ve been looking for a way to quantify changes in listening
over time by stations in the five major noncommercial radio formats: NPR News,
Classical, Jazz, Triple A and Contemporary Christian Music (“CCM”).
The chart below uses Nielsen Audio Weekly Cumulative Persons
(estimated number of individuals age 6+ and older who listen to a station for at least
five minutes during an average week) from two survey periods: February 2015 and
Spring 2014, roughly 10 months apart. I selected 10 stations for each format that
are 24/7 in the format and in various geographic locations. I included
stations that folks feel are leaders in each format. Then I totaled the Weekly
Cumes and noted the changes over time.
Below the chart is more about the results and my methodology.
ACR NONCOMMERCIAL FORMAT TRENDS
|
FORMAT
|
FEB 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
CHANGE
|
ACR TREND
|
|
JAZZ
|
1,421,000
|
1,468,100
|
+85,000
|
+5.5%
|
|
NPR NEWS
|
4,304,100
|
4,131,600
|
+172,500
|
+4.0%
|
|
CLASSICAL
|
2,931,500
|
3,183,600
|
-249,400
|
-7.8
|
|
CONTEMPORARY CHRISTIAN MUSIC
|
2,996,500
|
3,320,700
|
-324,200
|
-9.8%
|
|
TRIPLE A
|
1,317,000
|
1,824,300
|
-507,300
|
-27.8%
|
DATA © NIELSON AUDIO
Provided by RRC, Inc.
for use by subscribers only
© Radio Research Consortium, Inc.
// www.RRConline.org // RRC@RRConline.org
Format designations & trends
are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com
The tabulations above are for demonstration purposes and do not a
reflect all listening for the formats. Nielsen Audio and RRC generally frown on
adding Weekly Cume data, so this is only a test. I’d appreciate your feedback –
do you find this comparison interesting and useful? (Please comment here or via e-mail at publicradio@hotmail.com.) Below is my
worksheet showing the stations I’ve included in each format group.
Several NPR News stations had gains; Jazz was up primarily
due to listening gains by KKJZ, LA.
Classical and CCM were down a bit. Triple A stations had the biggest
declines. WFUV, New York, lost about a
quarter of its Weekly Cume. I’ll leave
the WHY discussion for another time.
ACR FORMAT TRENDS WORKSHEET
TRIPLE A
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
FALL 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
|
KUTX
|
Austin
|
35
|
91,600
|
90,500
|
96,800
|
|
WTMD
|
Baltimore
|
21
|
71,300
|
88,100
|
77,900
|
|
WNKU
|
Cincinnati
|
30
|
58,400
|
55,200
|
66,600
|
|
KKXT
|
Dallas
|
5
|
252,500
|
263,200
|
283,700
|
|
WYMS
|
Milwaukee/Racine
|
34
|
56,100
|
65,600
|
70,900
|
|
KCMP
|
Minneapolis/St. Paul
|
16
|
273,500
|
294,700
|
278,600
|
|
WFUV
|
New York
|
1
|
322,200
|
416,000
|
444,600
|
|
WXPN
|
Philadelphia
|
8
|
214,400
|
244,900
|
247,900
|
|
WYEP
|
Pittsburgh
|
25
|
97,700
|
97,700
|
99,100
|
|
KEXP
|
Seattle/Tacoma
|
13
|
167,300
|
132,300
|
158,500
|
|
|
|
|
1,317,000
|
1,739,200
|
1,824,300
|
CHANGE: -507,300 (-27.8%)
NPR NEWS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
FALL 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
|
KUT
|
Austin
|
35
|
191,500
|
200,100
|
176,200
|
|
WFAE
|
Charlotte
|
24
|
156,500
|
147,700
|
180,200
|
|
WBEZ
|
Chicago
|
3
|
569,100
|
497,800
|
453,300
|
|
KPCC
|
Los Angeles
|
2
|
775,600
|
735,100
|
703,000
|
|
KNOW
|
Minneapolis/St. Paul
|
16
|
317,500
|
348,200
|
304,000
|
|
WNYC
|
New York
|
1
|
747,000
|
830,700
|
730,700
|
|
WHYY
|
Philadelphia
|
8
|
340,700
|
341,100
|
327,300
|
|
KOPB
|
Portland
|
23
|
275,900
|
319,100
|
308,600
|
|
KUOW
|
Seattle/Tacoma
|
13
|
362,100
|
302,400
|
290,300
|
|
WAMU
|
Washington, DC
|
7
|
568,200
|
589,100
|
658,000
|
|
|
|
|
4,304,100
|
4,111,300
|
4,131,600
|
CHANGE: +172,500 (+4.0%)
CLASSICAL
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
FALL 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
|
KMFA
|
Austin
|
35
|
80,300
|
83,700
|
103,100
|
|
WCRB
|
Boston
|
10
|
182,400
|
251,600
|
192,000
|
|
WDAV
|
Charlotte
|
24
|
85,600
|
97,500
|
127,300
|
|
KUSC
|
Los Angeles
|
2
|
719,700
|
735,100
|
739,200
|
|
KSJN
|
Minneapolis/St. Paul
|
16
|
169,900
|
177,400
|
176,500
|
|
WQXR
|
New York
|
1
|
497,900
|
604,500
|
628,400
|
|
KQAC
|
Portland
|
23
|
182,200
|
181,400
|
157,000
|
|
KDFC
|
San Francisco
|
4
|
358,400
|
350,200
|
349,700
|
|
KING
|
Seattle/Tacoma
|
13
|
278,600
|
307,800
|
311,900
|
|
WETA
|
Washington, DC
|
7
|
376,500
|
394,400
|
395,800
|
|
|
|
|
2,931,500
|
3,183,600
|
3,180,900
|
CHANGE: -249,400 (-7.8%)
JAZZ
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
FALL 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
|
WCLK
|
Atlanta
|
9
|
173,500
|
163,500
|
173,400
|
|
KUVO
|
Denver
|
20
|
121,700
|
110,100
|
117,200
|
|
KUNV
|
Las Vegas
|
32
|
47,300
|
55,700
|
44,500
|
|
KKJZ
|
Los Angeles
|
2
|
471,900
|
380,000
|
425,500
|
|
KBEM
|
Minneapolis/St. Paul
|
16
|
72,500
|
64,400
|
72,700
|
|
WBGO
|
New York
|
1
|
307,000
|
308,100
|
343,100
|
|
WHOV
|
Norfolk
|
43
|
81,000
|
85,700
|
74,600
|
|
WUCF
|
Orlando
|
33
|
65,500
|
73,500
|
41,600
|
|
KMHD
|
Portland
|
23
|
137,500
|
131,700
|
113,900
|
|
KSDS
|
San Diego
|
17
|
75,100
|
48,300
|
61,600
|
|
|
|
|
1,553,100
|
1,421,000
|
1,468,100
|
CHANGE: +85,000 (+5.5%)
CCM
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
FALL 2015
WEEKLY CUME
|
SPRING 2014
WEEKLY CUME
|
|
KLDV
|
Denver
|
20
|
289,800
|
324,600
|
311,100
|
|
KSBJ
|
Houston
|
6
|
934,700
|
781,100
|
809,300
|
|
KJNW
|
Kansas City
|
34
|
142,600
|
151,700
|
152,200
|
|
KSOS
|
Las Vegas
|
32
|
171,900
|
152,000
|
157,300
|
|
KTIS
|
Minneapolis/St. Paul
|
16
|
446,000
|
449,700
|
496,100
|
|
WPOZ
|
Orlando
|
33
|
345,400
|
327,300
|
377,600
|
|
KFLR
|
Phoenix
|
14
|
211,000
|
237,700
|
174,100
|
|
KLJY
|
St. Louis
|
22
|
342,300
|
345,900
|
379,800
|
|
WCIE & WJIS
|
Tampa/St. Petersburg
|
18
|
221,700
|
235,400
|
229,400
|
|
WGTS
|
Washington, DC
|
7
|
455,100
|
421,800
|
407,400
|
|
|
|
|
2,996,500
|
3,427,200
|
3,320,700
|
CHANGE: -324,200 (-9.8%)
DATA © NIELSON AUDIO
Provided by RRC, Inc.
for use by subscribers only
© Radio Research Consortium, Inc.
// www.RRConline.org // RRC@RRConline.org
Format designations & trends
are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com
No comments:
Post a Comment