WASHINGTON DC NONCOM MARKET COMPARISON: 2014 & 2000

Set the Wayback Machine for our nation’s capital in Fall 2000. WAMU and WETA were both part time NPR News stations.  WAMU aired Morning Edition and WETA aired All Things Considered.

Now WAMU is the sole NPR News voice. WETA is full time classical. Both have shown impressive gains in listening.  But the Big Mover in the DC is Christian Contemporary WGTS.  They have quadrupled its listening in 14 years.  Very, very impressive, particularly with reduced PUR and TSL in 2014.

NOTE: These two charts represent different methodologies and can NOT be compared statistically.

WASHINGTON DC FALL 2000

WASHINGTON DC FALL 2014

STATION	FORMAT	METR0 AQH SHARE	WEEKLY CUME PERSONS
WAMU	NPR News	6.0	571,800
WAMU HD2	Bluegrass Music	0.1	29,900
WETA	Classical	4.0	400,700
WGTS	Contemporary Christian	3.4	438,900

NIELSEN AUDIO PPM NOVEMBER 2014

Survey Period: 10/09/14 – 11/05/14

Top-Line Estimates as of 12/11/14

Monday – Sunday 6am – Midnight, Persons 6+

 

DATA © NIELSON AUDIO

Provided by RRC, Inc. for use by subscribers only

© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org

Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.

 

NONCOMMERCIAL RADIO HERO: WGTS