From time-to-time we publish images from various news sources showing the results of recent research on media consumption. Some of today’s charts have received a lot of attention and others didn’t make much of a splash.
1. NIELSEN’S LOVE-LETTER TO RADIO BROADCASTERS
Last week Nielsen released the latest edition of THE STATE OF THE MEDIA: NIELSEN AUDIO TODAY 2017 ad radio is looking good. The Nielsen report says 271 million Americans listening each week, the most of any media platform.
The report examines the listening landscape today viewed through many different lenses – reach and audience growth, network radio, podcasting, format preferences, localism and much more. (Click on the images to expand them.)
The chart on the right is the chart I found to be the most interesting.
It shows that podcast listeners are different from the general public in several important ways:
Podcasts listeners are younger, more affluent and career oriented.
2. COLEMAN RESEARCH: MOST PEOPLE HAVEN’T HEARD OF PUBLIC RADIO
You will hear a lot more about this report in coming weeks. The Public Radio Program Directors Association (PRPD) commissioned Coleman Research to explore public radio’s visibility with the general American public. The results show that more people are aware of a local Country music station than ANY public radio station. Coleman will present the full report at the PRPD Content Conference in August.
I will be writing more next week about the Coleman/PRPD study.
3. WALL STREET JOURNAL: MORE APPLE I-PHONES HAVE BEEN SOLD THAN ZIPPO LIGHTERS
Never in recent history has a new device penetrated the American consumer market faster than Apple’s I-Phone. The chart on the right compares the total unit sales and time of adaptation with other well-known new devices. Notice how quickly the IPhone became ubiquitous.
4. PEOPLE WHO DRIVE CERTAIN GM CARS ARE HEAVIEST BROADCAST RADIO LISTENERS
According to recent Jacobs Media study, people who buy certain vehicles tend to listen to more radio than other buyers. The chart on the left shows that people buying Buicks are the heaviest radio listeners followed by buyers of two models of Chevys. The Porsche buyers look like an outlier to me.
5. SMART SPEAKERS ARE GAINING IN AWARENESS AND POPULARITY
The two charts on the right show Edison Research and Triton Digital’s latest data on the adoption of Smart Speakers such as Amazon’s Alexia and Google’s Home.
Though the number of units sold is relatively low, sales are trending up.
To me Smart Speakers are like a barking dog in the corner of the room. I can’t understand their popularity. Perhaps some people are over their love affairs with Siri.
6. ON-AIR PRAYING ISN’T WHY PEOPLE LISTEN TO CHRISTIAN RADIO
Finney Media recently conducted a survey – What Women Want – From You, Christian Radio - to determine why people listen to Christian-themed radio. The most frequent responses (chart on the left) are faith, worship and the desire to escape negative messages in society. Listening to people pray was the least favorite reason.
7. WHAT WILL YOU DO WITH THE EXTRA TIME IN A DRIVER-LESS CAR?