Thursday, February 5, 2015

NIELSEN AUDIO DIARY FALL 2014: TRIPLE A



PROGRAMMING CAUSES AUDIENCE
David Giovannoni, 1922

The Nielsen Audio diary markets from last fall are now all in. The stations below are mainly Triple A.  I added some stations just outside the Triple A mainstream. Scroll down for my comments.

ARBITRON FALL 2014 TOP-LINE ESTIMATES
Monday-Sunday 6AM-Midnight Persons 12+
Data Copyright Arbitron Inc. Courtesy RRC
NA MKT RANK
 NIELSEN AUDIO METRO
Format
STATION
METRO AQH SHARE
(%)
CUME %
TSA WEEKLY CUME
(00)
75
 Omaha
Modern Rock
KIWR
3.3
7.2
652
54
 Louisville
Full time Triple A
WFPK
2.9
5.8
643
90
 Colorado Springs
NPR News & Triple A
KRCC
3.6
8
577
82
 Harrisburg
Full time Triple A, repeats WXPN
WXPH
0.8
2
358
58
 Rochester NY
NPR News & Triple A
WRUR
1.3
3.3
317
138
 Palm Springs CA
Repeats KCRW, LA
KCRW
3.3
6.8
260
65
 Albany
Full time Triple A
WEXT
1
2.9
259
62
 Tucson
Mainly Triple A, Spicy Music
KXCI
1.1
2.8
242
103
 Melbourne
NPR News & Triple A
WFIT
2
4.8
236
121
 Oxnard-Ventura
Repeats KCRW, LA
KCRW
1.9
3.6
207
155
 Quad Cities
R & B, Hip Hop, Rap & Soul
WGVV-LP
4.1
6.4
200
170
 Anchorage
Mainly Triple A
KNBA
1.4
4.5
127
210
 Duluth-Superior
Full time Triple A & Modern Rock
KUMD
1.4
5.4
116
89
 Syracuse
Repeats WRUR, Ithaca
WITH
0
0
86
271
 Grand Forks
Various contemporary music
KSRQ
1
1.7
27
These data are provided for use by Arbitron subscribers ONLY, in accordance with RRC's limited license with Arbitron Inc. Format classifications are the sole responsibility of Ken Mills.
 TOP OF THE CHART: KIWR The River OMAHA

I love this station!  Operated from Western Iowa Tech, The River is the undisputed 
rock n roll king of Omaha and the Bluffs.  Who listens to The River
Here is a pic from a Creed listening session for station listeners:


WE TRY HARDER: WEXT ALBANY
Chris Wienk and company maximize their impact despite a less-than-perfect coverage area:

PROOF THAT PROGRAMMING CAUSES AUDIENCE: WGVV QUAD CITIES
This might be the highest ranked LPFM station in the nation. Groove 92.5 mixes old school R & B with Hip Hop and Rap.  This listener-supported station is a template for other LPFM stations in urban areas.


 

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