Stations in Chart One are ranked by their Weekly Cumulative
Rating, a measure of the proportion of the station’s share of all metro radio
listening. Scroll below for my comments
and stations with the lowest cume ratings.
ARBITRON
FALL 2014 TOP-LINE ESTIMATES
Monday-Sunday 6AM-Midnight Persons 12+
Data Copyright
Arbitron Inc. Courtesy RRC
These data are
provided for use by Arbitron subscribers ONLY, in accordance with RRC's limited
license with Arbitron Inc. Format classifications are the sole responsibility of Ken Mills.
I love college towns – wisdom and energy is in the air and on the air. By my count, 15 of the top 20 stations are in places with major universities.
Most the lowest performers are in complex, multiple-signal
markets, or in areas where the overall education level is lower than average.
So what is up with KWBU in Waco? They are the only NPR News game in town. Baylor is a great university, so there must
be ways to be a bigger factor. Imagine what they could be doing with this
signal and Waco’s terrain:
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