The other day a friend of mine in the music business asked
me why a certain Triple A noncom station has the almost the same listening
month after month in Nielsen Audio PPM reports.
They are doing a great job, why doesn’t their listening go up?
I replied: Stable is often a good sign. Stable
listening is important given the increasing number of channels to choose from.
Stable is the headline for most of the Triple A stations
shown in the two charts below. Scroll down to the Weekly Cume Chart and more of
my comments.
CHART ONE: RANKED BY METRO AQH SHARE
NIELSEN AUDIO PPM FEBRUARY 2015
Compared to January 2015 & November
2014
Survey Period: 1/29/15 – 2/25/15
Top-Line Estimates as of 3/27/15
Monday – Sunday 6am – Midnight, Persons
6+
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
METRO AQH
|
JAN 2015
METRO AQH
|
NOV 2014
WEEKLY CUME
|
|
KCMP
|
Minneapolis/St. Paul
|
16
|
2.9
|
3.0
|
3.1
|
|
KUTX
|
Austin
|
35
|
1.5
|
1.5
|
1.2
|
|
KCRW*
|
Los Angeles
|
2
|
1.4
|
1.7
|
1.4
|
|
KEXP
|
Seattle/Tacoma
|
13
|
1.4
|
1.2
|
1.3
|
|
WCBE*
|
Columbus
|
37
|
1.3
|
0.9
|
1.3
|
|
WXPN
|
Philadelphia
|
8
|
1.1
|
1.4
|
1.4
|
|
WTMD
|
Baltimore
|
21
|
0.9
|
1.0
|
1.3
|
|
WERS
|
Boston
|
10
|
0.9
|
1.0
|
0.8
|
|
KKXT
|
Dallas
|
5
|
0.9
|
1.0
|
1.3
|
|
WYEP
|
Pittsburgh
|
25
|
0.9
|
0.8
|
0.8
|
|
KRCL
|
Salt Lake City
|
29
|
0.9
|
1.2
|
1.2
|
|
KDRP
|
Austin
(Alt Country
& Americana)
|
35
|
0.7
|
0.7
|
0.6
|
|
WYMS
|
Milwaukee/Racine
|
34
|
0.7
|
0.8
|
0.8
|
|
WFUV
|
New York
|
1
|
0.7
|
0.6
|
0.7
|
|
WMNF**
|
Tampa/St. Petersburg
|
18
|
0.6
|
0.6
|
0.6
|
|
WNKU
|
Cincinnati
|
30
|
0.5
|
0.5
|
0.5
|
|
KUNC*
|
Denver
(Ft. Collins metro station)
|
20
|
0.5
|
0.5
|
0.5
|
|
KTBG
|
Kansas City
|
34
|
0.3
|
0.2
|
0.3
|
|
WMSE
|
Milwaukee/Racine
(College Rock)
|
38
|
0.2
|
0.3
|
0.2
|
|
WUMB
|
Boston
|
10
|
0.1
|
0.1
|
0.1
|
|
WSGE
|
Charlotte
|
24
|
0.1
|
0.2
|
0.2
|
|
KCMP stream
|
Minneapolis/St. Paul
|
16
|
0.1
|
0.2
|
0.3
|
* Station also airs
Morning Edition & ATC
** Station airs block
programming
CHART TWO: RANKED BY WEEKLY CUMULATIVE LISTENERS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
FEB 2015
WEEKLY CUME
|
JAN 2015
WEEKLY CUME
|
NOV 2014
WEEKLY CUME
|
|
KCRW*
|
Los Angeles
|
2
|
462,300
|
507,400
|
470,900
|
|
WFUV
|
New York
|
1
|
322,200
|
341,700
|
421,700
|
|
KCMP
|
Minneapolis/St. Paul
|
16
|
273,500
|
285,000
|
299,600
|
|
KKXT
|
Dallas
|
5
|
252,500
|
272,000
|
277,100
|
|
WXPN
|
Philadelphia
|
8
|
214,400
|
231,800
|
280,500
|
|
WERS
|
Boston
|
10
|
185,300
|
200,000
|
213,300
|
|
KEXP
|
Seattle/Tacoma
|
13
|
167,300
|
144,800
|
141,000
|
|
WYEP
|
Pittsburgh
|
25
|
97,700
|
88,400
|
83,000
|
|
KUTX
|
Austin
|
35
|
91,600
|
97,700
|
92,700
|
|
WCBE*
|
Columbus
|
37
|
71,800
|
65,900
|
85,500
|
|
WTMD
|
Baltimore
|
21
|
71,300
|
62,600
|
87,900
|
|
WMNF**
|
Tampa/St. Petersburg
|
18
|
71,200
|
67,300
|
84,600
|
|
KUNC*
|
Denver
(Ft. Collins metro station)
|
20
|
63,800
|
55,300
|
77,000
|
|
KRCL
|
Salt Lake City
|
29
|
61,100
|
60,100
|
70,100
|
|
WNKU
|
Cincinnati
|
30
|
58,400
|
56,200
|
61,300
|
|
WYMS
|
Milwaukee/Racine
|
34
|
56,100
|
49,800
|
63,600
|
|
KDRP
|
Austin
(Alt Country
& Americana)
|
35
|
37,400
|
33,000
|
31,800
|
|
WUMB
|
Boston
|
10
|
35,500
|
33,200
|
42,300
|
|
KCMP stream
|
Minneapolis/St. Paul
|
16
|
33,900
|
33,400
|
27,600
|
|
WMSE
|
Milwaukee/Racine
(College Rock)
|
38
|
28,000
|
22,500
|
31,400
|
|
WSGE
|
Charlotte
|
24
|
24,900
|
16,800
|
28,800
|
|
KTBG
|
Kansas City
|
34
|
20,400
|
20,100
|
39,300
|
* Station also airs
Morning Edition & ATC
** Station airs block
programming
DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by
subscribers only
© Radio Research Consortium, Inc. //
www.RRConline.org // RRC@RRConline.org
Format designations are the sole responsibility of
Ken Mills Agency, LLC. Contact us publicradio@hotmail.com
TRIPLE A NONCOM STATION
TRENDS
From November 2014 through February 2015 most stations were
stable or down in total listening. KEXP,
WYEP and KUNC bucked this trend and posted notable gains in listening. WFUV had
the biggest decline over the same period.
Reminder: Keep these short-term trends in perspective. There still are a lot of people listening. Serve them well and they will keep listening
(and hopefully pledging). To quote Baba
Ram Dass Be Here Now.
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