Today
we continue our comparison of eight competitive NPR News stations including an INSTANT FM station in Florida. The
charts below contain Nielsen Audio PPM data (courtesy of RRC) for May 2014
& 2015.
BIGGEST GAINERS &
DECLINERS
KUOW
gained over 56,000 Weekly Listeners from 2014 to 2015. The biggest gain in AQH
Share was Wisconsin Public Radio’s WHAD, Milwaukee, up 0.7%. We reported in
WHAD and WUWM last week [link].
By
far the biggest one-year decline in Weekly Listeners was at KQED. (KQED’s AQH
Share dropped from 5.3% to 4.1%.) WUWM, Milwaukee had the biggest AQH Share
decline 3.2% in May 2014 to 1.6 in May 2015.
MARKET # 13 • SEATTLE-TACOMA
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
KPLU
|
2.8
|
2.3
|
- 0.5
|
KUOW
|
4.0
|
4.1
|
+ 0.1
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
KPLU
|
317,100
|
298,300
|
- 18,800
|
KUOW
|
295,000
|
351,400
|
+ 56,400
|
MARKET # 38 •
MILWAUKEE
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
WHAD
|
1.4
|
2.1
|
+ 0.7
|
WUWM
|
3.2
|
1.6
|
- 1.6
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
WHAD
|
81,600
|
76,300
|
- 5,300
|
WUWM
|
131,800
|
87,700
|
- 44,100
|
MARKET # 4 • SAN FRANCISCO
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
KALW
|
0.3
|
0.4
|
+ 0.1
|
KQED
|
5.3
|
4.1
|
- 1.2
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
KALW
|
94,000
|
87,700
|
- 6,300
|
KQED
|
818,800
|
692,500
|
- 126,300
|
WORTH WATCHING: WBUR &
WGBH
MARKET # 10 • BOSTON
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
WBUR
|
3.6
|
3.4
|
- 0.2
|
WGBH
|
2.3
|
2.7
|
+ 0.4
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
WBUR
|
419,600
|
370,300
|
- 49,300
|
WGBH
|
265,700
|
302,400
|
+ 36,700
|
STAYING ABOUT THE SAME
MARKET # 9 • ATLANTA
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
WABE
|
3.1
|
2.6
|
- 0.5
|
WRAS
|
0.2
|
0.6
|
+ 0.4
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
WABE
|
379,700
|
342,700
|
- 37,000
|
WRAS
|
76,300
|
79,100
|
+ 2,800
|
Note:
I believe Georgia Public Broadcasting began their part-time LMA on WRAS in June
2014. If so, the May 2014 data reflect WRAS's College Rock listening.
MARKET # 12 • DETROIT
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
WDET
|
0.7
|
0.8
|
+ 0.1
|
WUOM
|
1.8
|
1.2
|
- 0.6
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
WDET
|
144,100
|
166,900
|
+ 22,800
|
WUOM
|
197,400
|
176,000
|
- 21,400
|
MARKET # 2 • LOS ANGELES
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
KCRW
|
1.1
|
1.3
|
- 0.2
|
KPCC
|
2.1
|
2.1
|
No change
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
KCRW
|
481,900
|
520,800
|
+ 38,900
|
KPCC
|
752,400
|
747,100
|
- 5,300
|
NEW & NOTABLE: WEST
PALM BEACH INSTANT FM
[Scroll
down to see the PPM data). American
Public Media (“APM”) created an INSTANT FM STATION a couple of years ago when
they began repeating Classical WPBI’s HD2 channel on FM translator W270AD 101.9
FM. They cover a nice area north of Miami:
Keep
in mind WLRN is an out-of-market signal and it has many more listeners in the
Miami metro.
MARKET # 48 • WEST PALM BEACH
STATION
|
MAY
2014 AQH SHARE
|
MAY
2015 AQH SHARE
|
TREND
|
WLRN
|
2.4
|
1.6
|
- 0.8
|
101.9 FM
WPBI-HD2
|
1.4
|
1.0
|
- 0.4
|
STATION
|
MAY
2014 WEEKLY CUME
|
MAY
2015 WEEKLY CUME
|
TREND
|
WLRN
|
67,100
|
51,600
|
- 15,500
|
101.9 FM
WPBI-HD2
|
26,800
|
23,300
|
- 3,500
|
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format
designations & trends are the sole responsibility of Ken Mills Agency, LLC.
Contact us publicradio@hotmail.com
The WRAS/GPB deal was pushed back a month from its original start date, so they started in early July 2014.
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