Thursday, June 11, 2015

WAMU SURGES IN MAY NIELSEN AUDIO PPM REPORT



Early results from May Nielsen Audio PPM markets brought good news for WAMU: It’s Metro AQH share is up over 10% compared to April 2015.  In May WAMU had an 8.0 AQH share – up from 7.1.  WAMU’s weekly cumulative listeners also went up from 592,600 in April to 619,300 in May.

This is the best performance by WAMU in recent memory. It will be interesting to see if NPR’s Spark initiative to add new Morning Edition listening played a role in the change.

May topline results are also available for New York, LA, Boston and Minneapolis/St. Paul.  Scroll down to see the complete market charts, courtesy of StationRatings.com.

BOSTON

Recently we reported about WGBH leading WBUR in the NPR News race in April [LINK]. WBUR said their loss in listening was due to transmitter work during the April sweeps. In the May PPMs, WBUR is back on top.

In May WBUR had an AQH share of 3.7 and a weekly cume of 370,000.  During the same period WGBH had an AQH share of 2.7 and a weekly cume of 302,400.

MINNEAPOLIS-ST. PAUL

Commercial Triple A Go 96.3 was expected to get a Baseball Bounce as the flagship station for the co-owned Minnesota Twins, but It doesn’t appear to have happened in May.

In April, when we reported about the battle between Go 96.3 (KTWN) and 89.3 The Current (KCMP) [LINK], The Twins were in last place in the very competitive American League Central Division. In May they woke up and began playing very well.  Today they are almost leading the Division and have become the hottest sports ticket in town. 

Observers thought Go 96.3 would benefit but, in the May Nielsen Audio PPM data, they remained steady with a 1.3 AQH share.

Noncom stations 89.3 The Current, KNOW, KSJN and KBEM all declined slightly.  CCM station KTIS was up a bit.

NEW YORK

All four major noncom stations (WNYC, WFUV, WQXR and WBGO) were all down slightly when comparing May to April.

LOS ANGELES

Jazz format KKJZ was up a bit.  KPCC, KUSC and KCRW all declined slightly.

 CHARTS FROM THE MARKETS DISCUSSED ABOVE
Courtesy of StationRatings.com









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