Early
results from May Nielsen Audio PPM markets brought good news for WAMU: It’s
Metro AQH share is up over 10% compared to April 2015. In May WAMU had an 8.0 AQH share – up from
7.1. WAMU’s weekly cumulative listeners also
went up from 592,600 in April to 619,300 in May.
This
is the best performance by WAMU in recent memory. It will be interesting to see
if NPR’s Spark initiative to add new Morning
Edition listening played a role in the change.
May
topline results are also available for New York, LA, Boston and Minneapolis/St.
Paul. Scroll down to see the complete
market charts, courtesy of StationRatings.com.
BOSTON
Recently
we reported about WGBH leading WBUR in the NPR News race in April [LINK]. WBUR
said their loss in listening was due to transmitter work during the April
sweeps. In the May PPMs, WBUR is back on top.
In
May WBUR had an AQH share of 3.7 and a weekly cume of 370,000. During the same period WGBH had an AQH share
of 2.7 and a weekly cume of 302,400.
MINNEAPOLIS-ST. PAUL
Commercial
Triple A Go 96.3 was expected to get
a Baseball Bounce as the flagship
station for the co-owned Minnesota Twins, but It doesn’t appear to have
happened in May.
In
April, when we reported about the battle between Go 96.3 (KTWN) and 89.3 The Current (KCMP) [LINK], The Twins
were in last place in the very competitive American League Central Division. In
May they woke up and began playing very well.
Today they are almost leading the Division and have become the hottest sports
ticket in town.
Observers
thought Go 96.3 would benefit but, in
the May Nielsen Audio PPM data, they remained steady with a 1.3 AQH share.
Noncom
stations 89.3 The Current, KNOW, KSJN and KBEM all declined slightly. CCM station KTIS was up a bit.
NEW YORK
All
four major noncom stations (WNYC, WFUV, WQXR and WBGO) were all down slightly
when comparing May to April.
LOS ANGELES
Jazz
format KKJZ was up a bit. KPCC, KUSC and
KCRW all declined slightly.
CHARTS FROM THE MARKETS DISCUSSED ABOVE
Courtesy of StationRatings.com
Courtesy of StationRatings.com
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