Today we have the Spring 2015 Nielsen Audio ratings for all noncom classical stations that purchase the data. The PPM Markets chart shows a one year trend of Weekly Cumulative Listeners. To me, Weekly Cume is an important metric because it is an estimated headcount of the total listener base.
Scroll down to see the Spring 2015 Nielsen Audio Diary Markets.
FYI – I consider a station with 12 or more hours per day of classical music to be a “classical station.” I always appreciate tips on stations I’ve missed. Thanks.
NIELSEN AUDIO PPM MARKETS
Eleven of the 27 classical stations in PPM Markets gained weekly listeners between Spring 2014 and 2015; 16 lost weekly listeners.
WCRB and KQAC led the gaining stations. WETA had a nice bump. WQXR lost a quarter of its weekly listeners – the estimated listener base lost over 150,000 people in a year.
NIELSEN AUDIO DIARY MARKETS
TOP DIARY PERFORMER: WMNR, Monroe, CT
WMNR shows significant listening in three Connecticut markets: Bridgeport, New Haven and Danbury.
WMNR not only blankets these three markets, their repeaters and translators give them major clout in the suburbs and exurbs of New York:
WQXR draws Diary listeners in suburban New Jersey:
KUSC’s repeaters expand its presence in the Southland. They now have an awesome reach in Santa Barbara:
Here are the other Spring 2015 Diary numbers: