Public media
entrepreneur Chuck Leavens is doing something other noncom stations should do
too. Leavens announced last week that
the organization he leads – Pittsburgh Public
Media – is acquiring an AM station in Pittsburgh for $75,000, a pittance of
its true value. Smart, smart move!
Pittsburgh Public
Media [link] is taking advantage of the FCC’s recent action that allows AM
stations to acquire FM translators, creating a new “FM station.” The FCC is promoting
the AM-moves-to-FM scheme by making
available FM translators within 250 miles of the AM stations. Other noncom
broadcasters should be investigating now to see if a similar option is
available in their area.
Press coverage of the FCC’s policy has focused on the scarcity of FM
translator signals in the largest markets.
This is missing the point. AM-moves-to-FM
is perfect for medium sized markets like Pittsburgh. If it works in Pittsburgh, it may also work
in Omaha or Indianapolis or Memphis or maybe where you live.
WYZR COVERAGE AREA |
Pittsburgh Public
Media says it will air Leaven’s Pittsburgh Jazz
Channel on the new FM and AM frequencies as it does now 88.1 FM WYZR, which
covers the western side of the Pittsburgh metropolitan area.
PUBLIC MEDIA NEEDS MORE ENTREPRENEURS
Noncommercial
public media works best when it is a public/private partnership. Leavens and
others bring proven business techniques to the nonprofit world. Public media benefits from these new ideas
and gutsy risk taking. Noncom entrepreneurs are vital to the future public
service media.
The move in
Pittsburgh must be particularly sweet for Leavens. He was part of WDUQ, a dual format NPR
News/Jazz station that was sold in 2011 to Essential Public Media. The new
owners changed WDUQ into WESA, a 24/7 NPR News station displacing Jazz.
(Essential Public Media also owns Triple A WYEP.)
There were lots of hard feelings about the transition from WDUQ to WESA,
but that is water under the bridge.
Rather than mope about the change, Leavens got busy. He leveraged the
content of the Jazz
Channel, one of several 24/7 programming streams – PubMusic – which
distributes music programming via the NPR satellite system. Leavens also operates
PubMedia and the PubRadio email list.
In his heart of hearts, Chuck Leavens is a Jazz Man. The energy of the music drives him and the public
benefits from the results of his work.
In a press release Leavens summed it up: “It feels good to
begin to bring the spirit of community service and Jazz back to Pittsburgh”
Well done,
Chuck!
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