California Dreaming… As I write this it is such a winter day here in Minneapolis. I sometimes wonder why I left Los Angeles because I loved it there. When it is ten below outside here, I miss LA all the more.
LA is such a great
radio city. Today’s column shows it is still that way. Below are the estimated weekly cumulative
listeners for the top thirty noncommercial stations in America according to
Nielsen Audio’s PPM data for Fall 2015. Scroll down to see the list of all 30
stations and updates to our report earlier this week about classical noncoms.
Compared to Fall
2014, KCRW and KKJZ had the nation’s biggest gains in weekly listeners. Plus KPCC also grew. KUSC was the only LA station to loose weekly
listeners over the past year. I feel
myself on the 405 right now – KCRW bathing my mind with knowledge and sunshine.
Also, give a cheer
for KNAI – 88.3 Radio Campesina – in
Phoenix who also saw impressive gains in the number of weekly listeners. KNAI is a public service of the United Farm
Workers. It also has the cutest DJs in
the southwest. Check them out at [link].
FIVE BIGGEST WEEKLY LISTENER GAINS BY
NONCOMMERCIAL STATIONS
NIELSEN AUDIO PPM MARKETS • COMPARING FALL
2015 & FALL 2014
RK
|
STATION
|
NIELSEN AUDIO MARKET
|
FORMAT
|
FALL 2014
WEEKLY
LISTENERS
|
FALL 2015
WEEKLY
LISTENERS
|
ONE YEAR TREND
|
1
|
KCRW
|
Los Angeles
|
NPR News & Triple A
|
448,200
|
661,800
|
+ 32%
|
2
|
KKJZ
|
Los Angeles
|
Jazz
|
380,000
|
518,300
|
+ 26%
|
3
|
KNAI
|
Phoenix
|
Regional Mexican
|
280,100
|
349,300
|
+ 19%
|
4
|
KERA
|
Dallas/Fort Worth
|
NPR News
|
332,000
|
385,900
|
+ 13%
|
5t
|
WETA
|
Washington DC
|
Classical
|
394,400
|
425,600
|
+ 7%
|
5t
|
KUOW
|
Seattle/Tacoma
|
NPR News
|
302,400
|
325,100
|
+ 7%
|
FIVE BIGGEST WEEKLY LISTENER LOSSES BY
NONCOMMERCIAL STATIONS
NIELSEN AUDIO PPM MARKETS • COMPARING FALL
2015 & FALL 2014
RK
|
STATION
|
NIELSEN AUDIO MARKET
|
FORMAT
|
FALL 2014
WEEKLY
LISTENERS
|
FALL 2015
WEEKLY
LISTENERS
|
ONE YEAR TREND
|
1
|
WFUV
|
New York
|
Triple A
|
416,800
|
321,400
|
- 22%
|
2
|
WNYC-FM
|
New York
|
NPR News
|
830,700
|
656,200
|
- 21%
|
3
|
WABE
|
Atlanta
|
NPR News
|
399,600
|
344,300
|
- 14%
|
4
|
WQXR
|
New York
|
Classical
|
604,500
|
533,100
|
- 11%
|
5
|
KLTY
|
St. Louis
|
CCM
|
345,900
|
309,600
|
- 10%
|
TOP THIRTY NONCOMMERCIAL STATIONS ONE YEAR
TRENDS
NIELSEN AUDIO PPM MARKETS • FALL 2015 &
FALL 2014
Monday – Sunday 6am –
Midnight, Persons 6+
Ranked by 2015 weekly
cumulative listeners
RK
|
STATION
|
NIELSEN AUDIO MARKET
|
FORMAT
|
FALL 2014
WEEKLY
LISTENERS
|
FALL 2015
WEEKLY
LISTENERS
|
ONE YEAR TREND
|
1
|
KSBJ
|
Houston/Galveston
|
CCM
|
781,100
|
774,000
|
- 1%
|
2
|
KQED
|
San
Francisco
|
NPR News
|
733,300
|
715,100
|
- 2%
|
3
|
KPCC
|
Los
Angeles
|
NPR News
|
662,000
|
708,300
|
+ 6%
|
4
|
KUSC
|
Los
Angeles
|
Classical
|
735,100
|
664,600
|
- 9%
|
5
|
KCRW
|
Los
Angeles
|
NPR News & Triple A
|
448,200
|
661,800
|
+ 32%
|
6
|
WNYC-FM
|
New
York
|
NPR News
|
830,700
|
656,200
|
- 21%
|
7
|
WAMU
|
Washington
DC
|
NPR News
|
589,100
|
614,800
|
+ 4%
|
8
|
WQXR
|
New
York
|
Classical
|
604,500
|
533,100
|
- 11%
|
9
|
WBEZ
|
Chicago
|
NPR News
|
497,800
|
525,500
|
+ 5%
|
10
|
KKJZ
|
Los
Angeles
|
Jazz
|
380,000
|
518,300
|
+ 26%
|
11
|
KTIS
|
Minneapolis/St.
Paul
|
CCM
|
449,700
|
444,300
|
- 1%
|
12
|
WBUR
|
Boston
|
NPR News
|
446,000
|
434,100
|
- 2%
|
13
|
WETA
|
Washington
DC
|
Classical
|
394,400
|
425,600
|
+ 7%
|
14
|
WGTS
|
Washington
DC
|
CCM
|
421,500
|
411,800
|
- 2%
|
15
|
KERA
|
Dallas/Fort
Worth
|
NPR News
|
332,000
|
385,900
|
+ 13%
|
16
|
KDFC
|
San
Francisco
|
Classical
|
350,200
|
356,100
|
+ 1%
|
17
|
KCBI
|
Dallas/Fort
Worth
|
CCM
|
331,100
|
353,100
|
+ 6%
|
18
|
KNAI
|
Phoenix
|
Regional Mexican
|
280,100
|
349,300
|
+ 19%
|
19
|
WABE
|
Atlanta
|
NPR News
|
399,600
|
344,300
|
- 14%
|
20
|
WBGO
|
New
York
|
Jazz
|
308,100
|
331,800
|
+ 7%
|
21
|
KUHF
|
Houston/Galveston
|
NPR News
|
317,000
|
330,500
|
+ 4%
|
22
|
KUOW
|
Seattle/Tacoma
|
NPR News
|
302,400
|
325,100
|
+ 7%
|
23
|
WHYY
|
Philadelphia
|
NPR News
|
341,100
|
322,400
|
- 5%
|
24
|
WFUV
|
New
York
|
Triple A
|
416,800
|
321,400
|
- 22%
|
25
|
KNOW
|
Minneapolis/St.
Paul
|
NPR News
|
348,200
|
321,300
|
- 7%
|
26
|
KPLU
|
Seattle/Tacoma
|
NPR News & Jazz
|
299,600
|
313,500
|
+ 4%
|
27
|
WGBH
|
Boston
|
NPR News
|
296,100
|
311,500
|
+ 4%
|
28
|
KLTY
|
St.
Louis
|
CCM
|
345,900
|
309,600
|
- 10%
|
29
|
KPBS
|
San
Diego
|
NPR News
|
301,200
|
309,000
|
+ 2%
|
30
|
KLDV
|
Denver
|
CCM
|
324,600
|
303,500
|
- 6%
|
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format
designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.
Definition
of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the
total number of different
persons in the designated metro area exposed to an encoded station for at least
five minutes in a quarter-hour during an average week in a survey period.
CLASSICAL PPM UPDATE #1
Steve Robinson at
WFMT kindly sent me the Nielsen Audio PPM weekly listeners for Chicago. Here is how WFMT did in the context of non
classical stations. Great work by Steve and all at ‘FMT.
STATION
|
NIELSEN AUDIO MARKET
|
FALL
2014 WEEKLY LISTENERS
|
FALL
2015 WEEKLY LISTENERS
|
ONE
YEAR TREND
|
KUSC
|
Los Angeles
|
735,100
|
664,600
|
-9%
|
WQXR
|
New York
|
604,500
|
553,100
|
-9%
|
WETA
|
Washington DC
|
394,400
|
425,600
|
7%
|
KDFC
|
San Francisco
|
350,200
|
356,100
|
1%
|
WFMT
|
Chicago
|
264,566
|
279,033
|
5%
|
KING
|
Seattle/Tacoma
|
307,800
|
279,000
|
-9%
|
WCRB
|
Boston
|
251,300
|
222,600
|
-11%
|
KQAC
|
Portland OR
|
181,400
|
216,800
|
14%
|
WRTI*
|
Philadelphia
|
195,000
|
197,500
|
1%
|
KBAQ
|
Phoenix
|
185,900
|
168,100
|
-9%
|
WFMT Data Based on Average of September, October, November 2014
vs. September, October, November 2015 Persons 6+ M-Sun 6am-12m.
CLASSICAL PPM UPDATE #2
John Claire sent me
a note saying there was an error in Monday’s column. Here is the corrected chart:
CLASSICAL NONCOMMERCIAL STATIONS WITH
BIGGEST DECLINES
NIELSEN AUDIO PPM MARKETS • FALL 2015 &
FALL 2014
STATION
|
NIELSEN AUDIO MARKET
|
FALL 2014 WEEKLY LISTENERS
|
FALL 2015 WEEKLY LISTENERS
|
ONE YEAR TREND
|
KCNV
|
Las
Vegas
|
75,900
|
49,700
|
- 34%
|
WGUC
|
Cincinnati
|
124,100
|
96,100
|
- 22%
|
KSJN
|
Minneapolis/St.
Paul
|
177,400
|
152,400
|
- 14%
|
KPAC
|
San
Antonio
|
95,700
|
79,800
|
- 14%
|
KMFA
|
Austin
|
83,700
|
74,200
|
- 12%
|
Thank you for the wonderful blog post. This is interesting across all formats. I have few questions. What does the all Jazz format cume picture look like. I am interested in particularly where KCSM might fall. And how does the non-com Christian format fall? I noticed that iheart has launched a commercial Christian format? I assume that the Christian format is growing by leaps and bounds? I think it has been for some time. Full disclosure I am not a jazz fan or part of a christian franchise. Just interested in the trends. Again, thank you for post and I look hopeful for your reply.
ReplyDeleteKCSM does not purchase Nielsen Audio PPM data so they are not listed. If a new iH CCM station is commercial, it's data will be included with commercial stations. About half of the big CCM noncoms subscribe to Nielsen Audio. Thank you for the kind comments.
ReplyDeleteWell done on the recap. Great post! Question- you're showing "KLTY / St. Louis", which isn't correct. Is that supposed to be KLTY / Dallas? (Or KLJY / St. Louis, another CCM)?
ReplyDelete