Radio Research
Consortium (RRC – link) has renewed its arrangement to provide ratings
information for noncommercial stations. The new deal runs from 2016 until
2020. Congratulations RRC!
For over three
decades RRC has provided noncom data, first from Arbitron and now from Nielsen
Audio. RRC’s service for noncom radio has helped public radio and CCM stations
grow their audiences and expand their public service. RRC’s new deal is
terrific news for all of us in noncom media.
Nielsen and RRC
provide data for a Holiday month but I don’t spend much time with these
ratings. The end-of-the-year holidays
disrupt typical listening patterns and some commercial stations switch to All
Christmas Music formats – not something that happens with noncoms.
I’ve never understood
the All Christmas phenomenon but the commercial station results confirm that it
draws lots of listening. For instance,
KOST-FM in LA doubled its listening in the Holiday ratings with 24/7 jingle bells.
Speaking of Christmas
music, here is a true story from my back pages: Years ago I was a jock at a hot
Top 40 station. Management at our
crosstown rivals insisted that their PD airs “lots of Christmas music” during
the week before the holiday. The PD
decided to rotate Christmas songs with hits from the current rock playlist thinking core
listeners would like it. So, every other song was a Christmas song. This created
segues like Little Drummer Boy into Smokin’ In the Boys Room and Oh Come All Ye Faithful into Walk on the Wild Side. I asked a friend
of mine WTF and he told the PD had a bi-polar disorder!
JANUARY PPM DATA
Nielsen Audio and
RRC is now starting to release data for January PPM markets. Some major
stations have not finished the paperwork for the 2016 – 2020 term, so their
January numbers have not been released yet.
I have market them “Pending” in the charts below.
FEATURED MARKET: DALLAS-FORT WORTH
Some serious mojo
is rising at North Texas Public Broadcasting. Both of their stations KERA and KXT had nice
gains since the fall. Jeff Ramirez and company are doing great work in Dallas.
It is nice to see that commercial
Classical WRR-FM is subscribing to Nielsen Audio again. The City-of-Dallas owned station once was a
backwater of city government. Now it is leading a vibrant classical and arts
scene in the Metroplex. Check them out at [link].
*WRR-FM is a commercial station. Data provided by StationRatings.com
*WRR-FM is a commercial station. Data provided by StationRatings.com
The listener drop at WNYC-AM is likely
due to the fact that most of the station's broadcast hours are during the
time when it must use its nighttime coverage pattern, which is far smaller than
its daytime coverage.
WGBH continues to
gain ground on WBUR. Both stations are
doing great. NPR News listening in
Boston has increased since the stations became head-to-head competitors.
These data are provided for use by Nielsen Audio subscribers
ONLY, in accordance with
RRC's limited license with Nielsen Audio.
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Monday-Sunday 6AM-Midnight Persons 6+
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Data Copyright Nielsen Audio.
Format
designations are the sole responsibility of Ken Mills Agency, LLC.
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I don't know if the ratings periods reflect it properly, but WUMB recently hired music maven Jess Phaneuf to do their afternoon drive. (she was doing mornings at WMVY for several years prior)
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