NIELSEN REPORT: RADIO USAGE BY MILLENIALS CONTINUES TO BE SIGNIFICANT
Last week Nielsen release its latest TOTAL AUDIENCE REPORT tracking use of all types of “measurable media.” The company’s detailed study of millennials examined the 18-34 age group by separating respondents into three life-stage categories. The majority of folks in all three groups listen to radio in a typical week:
On Their Own millennials (those living in their own home with no kids) have the lowest penetration of traditional media sources and spend the most of their time outside the home.They watch the least amount of live television of the three millennial group and they have the highest penetration of multimedia devices.
According to Nielsen, 89% listen at least once weekly to radio.
Dependents (those living in someone else's home) tend have the fewest multimedia interest and the least usage of digital devices.
According to Nielsen, 90% listen at least once weekly to radio.
Starting a Family millennials (those living in their own home with children) spends the most time at home. They are more likely to own DVRs (47%), DVD players (69%) and tablets (65%).
According to Nielsen, 92% listen at least once weekly to radio.
Here is a summary chart from Nielsen:
BONNIE JEAN PRIMBISH IS NEW INTERIM GM AT KUSP
|Bonnie Jean Primbsch|
Meanwhile KUSP has just concluded its first full-length membership campaign since its format change last November. The pledge drive exceeded expectations with more than 400 members donating during the drive.
NICE OPPORTUNITY TO PROGRAM CLASSICAL KMFA, AUSTIN
One America’s most unique and successful Classical stations – KMFA in Austin – is searching for a Director of Broadcasting & Content.
KMFA 89.5 FM will celebrate its 50th anniversary in 2017. Bucking a trend toward syndication at Classical radio stations, KMFA offers a full 22 hours every weekday of local curated and produced content, supplemented with national programming along with live hosting on weekends.
Because KMFA’s programming is locally curated in and for Austin, it seeks to reflect Austin’s creative spirit and eclectic tastes. Compensation is competitive according to experience and KMFA offers fully paid employee health coverage, vacation and pension benefits. See complete information here: [link]
A MEMBERSHIP PREMIUM THAT KEEPS GIVING
We recently covered The Infinite Dial research report that said fewer people have a radio set in their home [link]. We suggested noncom stations consider using radios as pledge drive premiums. Aaron Reed sent us information about a radio he says members like: The Eton FRX2 emergency AM/FM/WX radio.
The Eton FRX2 sells for around $15.00 per unit when purchased from a wholesaler.
Reed adds an additional reality-check caveat: Make sure you're giving away radios that can pick up your signal for most of your listeners. Thanks Aaron!