Wednesday night the “other shoe” dropped at KUSP. The Santa Cruz Sentinel reports [link] that
the station’s foundation voted 41-27 to sell the FCC license. Also KUSP
announced that the staff is being laid off as of today Friday 5/6/16.
Replacing the staff
will be temporary reruns of shows or an automated music mix playing 24/7 while
the station’s board searches for a new owner according to GM Bonnie Primbsch.
In our Wednesday
5/4 post [link], we raised the possibility of an immediate sale. USC Radio,
owners of Classical KDFC in San Francisco are likely to pursue the license as
they did in early 2015. We also raised the possibility that NPR News station
KAZU, Pacific Grove, could try to purchase KUSP and operate both stations
preserving local ownership and the Triple A format. But it appears KUSP needs to sell quickly so
a buyer with cash will probably scoop up the license.
MEANWHILE KCLU GETS AN IMPRESSIVE GIFT
Thousand Oaks,
California, sits just west of Los Angeles in a place of beautiful hills and
valleys. Radio reception can be dicey and LA stations have a lot of listeners. These
factors make it tough for an exurban station to get a foothold. Not KCLU. The
NPR News station is the top noncommercial station in two markets:
Oxnard/Ventura and Santa Barbara.
Now KCLU can invest
more in news programming. The station recently announced a $1 million gift from
station members Linda and Dennis Fenton to establish The Linda and Dennis Fenton KCLU Radio News Endowment. Funds will
be used to hire personnel and enhance equipment, programming and production.
Linda and Dennis Fenton |
Linda and Dennis
Fenton are among the founders of Amgen, a biotechnology startup that is now a
leader in biotech research. The Fenton’s have actively supported the station
since it debuted in 1994.
KCLU’S IMPRESSIVE PUBLIC SERVICE RECORD
As we reported in
January [link] KCLU is one of the fastest growing NPR News stations in the
nation. According to Nielsen Audio’s Fall 2015 estimates, KCLU had an estimated
109,000 weekly listeners, an increase of 24% from the previous year. KCLU also
has significant listening in the San
Luis Obispo market. At right is a map of KCLU’s coverage areas.
KCLU’s news gets
national attention and often beats LA stations in award competitions. Expect
more recognition in the future.
LUTHERAN SCHOOLS HAVE HAD MIXED SUCCESS WITH PUBLIC
RADIO STATIONS
Not all that long
ago, KCLU at California Lutheran was one of five significant noncom stations
licensed to Lutheran Universities. Now it is one of only two that survive.
• In 2004 St. Olaf
College sold Classical WCAL, Northfield, to American Public Media (APM) for
$10.5 million. Today it is 89.3 The Current.
• In 2009 APM took
over College Rocker KAUR at Augustana University in Sioux Falls, SD. It is now
a fulltime repeater of MPR News.
• Last year
Pacifica Lutheran University in Tacoma, Washington, announced its intention to
sell KPLU to rival KUOW for $8 million. KPLU listeners are now trying to raise
enough money to sell the license to a community group that is determined to
save KPLU’s jazz programming.
Besides KCLU, the
only other Lutheran licensee is WVIK [link] which serves the Quad Cities market
from Augustana College (no relation to Augustana University) in Rock Island,
Illinois.
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