Life is Wonderful in Happy Valley |
State College is
one of the ultimate college towns. The city of 100,000 in central Pennsylvania
got its nickname – Happy Valley –
during the 1930s. Unlike most places in
America at that time, State College was a place with jobs, schools and fun because
it was (and still is) the home of Penn State University (PSU).
Today Happy Valley is still heaven on earth
with a rich mix of education, arts, funky businesses and endless parties. If you are in the radio biz, Happy Valley is now calling you.
FOR SALE: FULL-POWER
NONCOMMERCIAL RADIO STATION
The advertisement
in a broadcast broker’s newsletter offers an amazing, unique opportunity to
live, work and play in Happy Valley.
The cost is a mere $450,000, cash only please.
Lets look a little
closer…
The station is most likely WRXV
89.1 RevFM, the anchor of The REV Radio Network [link], a DIY
Contemporary Christian Music (CCM) station owned by Invisible Allies
Ministries, a non-profit 501(c)3 organization.
RevFM pushes 4,400 watts of power from a transmitter that is 1,100
feet above the Happy Valley. It
signed on in June 2004. That is the happy part of the story.
The sadder part of the story is that the station has proven to be unsustainable.
In fact, RevFM appears to be broke.
THE COMPETITION IS TOUGH IN
HAPPY VALLEY
Perhaps State College,
Pennsylvania has too many radio stations. Because of its remote
location the market has seen many move-ins and new stations all over the FM
dial. Keep in mind that a city of 100,000 can only support a limited number of
commercial and noncom stations. According to Radio-Locator, over 40 stations
put competitive signals into the market.
The noncom dial in
State College is challenging. In
addition to NPR News on Penn State’s WPSU and PSU’s awesome student station WKPS The Lion, there are four other religious
noncoms all doing basically the same thing as RevFM: CCM music.
The other CCM players
are repeaters of K-LOVE and WAY-FM, long-time local CCM voice WMMH
91.9 and the rapture-loving WJSA, owned by the Institute for Creation Research. How much God is Too Much God?
The financials for the
licensee, Invisible Allies Ministries, are pretty grim. According to its 2014 IRS 990 filing, RevFM’s total revenue was just over $87,000.
The filing says the station operates totally with volunteers. The transmitter
site costs $7,000 per year. Invisible Allies Ministries biggest assets are the
perceived value of the network’s FCC licenses.
RevFM has no
streaming audio and the last entry on their website was made in 2014.
And, the RevFM Radio Network? It consists of
three stations, all located in the State College area.
So, you decide. Is
this Happy Valley opportunity worth
$450,000? If you want to take the risk, I’ll give you the broker’s contact
information.
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