This week we are taking a look at station-based Talk/Interview programs that air weekdays on NPR News stations. Every program engages listeners with its broadcasts and streaming audio. Beyond these basics there are many, many digital platforms to choose from.
To get an idea of where stations engage listeners we did a survey of 16 programs chosen at random from the 60+ Talk/Interview programs we are tracking.
There was no surprise about the top three choices: Email, Twitter and Facebook. There was one surprise: Lack of use of YouTube. YouTube has become an important audio platform. YouTube is ubiquitous, so why not take advantage of it?
One question: What is a Podcast? Several of the programs observed were just replays of programs. I guess a “Podcast” is whatever you want it to be.