At a sometimes
contentious business meeting on Saturday 6/24, the Public Radio News Directors
(PRNDI) decided to NOT change the name of the organization.
Former PRNDI President George Bodarky had
championed a new name – the Association
of Public Media Journalists (APMJ) – and a broader membership vision that
included digital journalists. PRNDI members who have voting privileges said “no
way.”
Inside PRNDI, some
member’s opinions count more than others because only folks with the title “news
director” can vote. They get one vote per station. So KWIT, Sioux City’s vote is equal to WBUR's vote. With this criteria it is easy for an
entrenched minority of members to run the whole show.
That is exactly what happened at the PRNDI annual meeting in St. Louis.
THE TERM “RADIO” AS A SYMBOL OF “CONTROL”
Amy Jefferies |
Amy Jefferies from
KCUR, Kansas City, provided an excellent and dispassionate description of the
meeting [link] in a news release. What follows are
excerpts from her reporting:
JEFFRIES WRITES:
Public Radio s Directors Inc. will continue
to be known as “PRNDI”. Objections largely centered around dropping “radio” and
how a new name should encompass digital.
According to a survey conducted earlier this
year, PRNDI represents over 1,100 full-time working journalists at the 120
public radio stations in its membership, including news managers, digital
editors, reporters, and producers. That doesn’t even count the 200-plus
part-time journalists, educators, consultants, and trainers who are also part
of the membership.
A year ago, changes to PRNDI’s bylaws were
adopted, opening up at-large positions on the board to station newsroom
staffers who are not “news directors.”
[NOTE FROM KEN: Though the change
expanded who could become a PRNDI member, new members are prohibited from
deciding organization policies unless they are “news directors.”]
JEFFRIES
CONTINUES:
[After the name
change was proposed] came
the outcry from the floor.
“I recognize there is new media,” said Brian O'Keefe
of WDCB in Glen Ellyn, Illinois. “But this is an organization of radio
journalists.”
Erin Hennessey of KPLU in Seattle, Washington said she,
“couldn’t love radio more,” but wanted a name change for PRNDI that could
bridge radio and digital. “I think the most important word in that name is
'journalists',” she said.
Alicia Zuckerman of WLRN in Miami…and others
also expressed concern that the proposed “Association of Public Media
Journalists” did not connote PRNDI’s long-standing focus on news managers.
Without another change to the bylaws – and
none is on the table – [another member] noted that the power of the organization would
continue to be held primarily by public radio newsroom management.
The back and forth ended after the
membership… voted against a name change altogether.
WHO CAN BE A “PUBLIC MEDIA JOURNALIST?”
As we reported on January
8, 2016 [link], Bodarky advocated the name change to signal a strategic
expansion of the scope of the organization’s purpose.
George Bodarky |
In January Bodarky
told me:
To the outside world, the name
“PRNDI” indicates we’re simply a “club” of public radio news directors. But, as
those of us on the inside know, PRNDI is an organization that represents all
journalists in public radio newsrooms.
Bodarky said the
goal of the change was to establish the organization as the premiere trade
organization for public media journalists. Bodarky hoped the new name and wider
scope of service would add new members and boost conference attendance.
But now that isn’t
going to happen. Bodarky could not be reached for comment.
KEN’S TAKE: AN OPPORTUNITY MISSED
(Commentary)
I have worked
on-and-off with PRNDI for over two decades.
I first joined PRNDI when I was Director
of News at Public Radio International (PRI). At that time, PRNDI was mainly
intended to be an interface with NPR’s newsroom.
Tripp Sommer |
PRNDI’s role in the
system changed in the early 1990s when Tripp Sommer from KLCC, Eugene became
President. In addition to working with NPR, Sommer turned the
organization’s focus towards the needs of news-producing stations. More
training, workshops and inter-station dialogue became important parts of the
mission.
Sommer also
established the notion that PRNDI could play a larger role in the public radio
system. He wanted PRNDI to have a place
at public radio table with the PRPD and management. I worked with Sommer and NPR’s John Dinges to
create Independence and Integrity: A
Guidebook for Public Radio Journalism (1995) based in part on opinion
gathering meetings at the Poynter Institute in St. Petersburg, Florida.
This philosophy
continued with Peter Iglinski, Michael Marcotte and George Bodarky. Always in the background lurked the feeling
by some members that PRNDI was only for and about radio stations news
directors. To me, PRNDI resembles a closed-shop union.
Hi Ken - It's true the discussion was lively, and the final vote was to not adopt the name change as proposed at this meeting. But, having been there, my sense of the room was that PRNDI members -- voting and non-voting -- are already embracing media beyond broadcast radio. The name change goes back to the board for a more inclusive discussion about the exact wording. The conference itself was proof that we are public media journalists, not just old time radio sentimentalists.
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