Originally
published April 15, 2015
I cried a little when
I read that the great Percy Sledge had passed away. He was 73 and died peacefully at his home in
East Baton Rogue Parish, Louisiana.
Back in the late
1960’s I was working as a Top 40 rock jock, my first job in the biz. I loved
new 45s from Atlantic Records. Atlantic
discs felt “heavier” than releases on
other labels. They had an aura of loving warmth. Percy Sledge’s When A Man Loves A Woman was an Atlantic
release. The song is part of one of my most vivid radio experiences. I invite you to listen to it while I tell my
story:
My story:
I had just started my first
radio job as a KISD Good Guy in Sioux Falls.
KISD’s air studio was in a large glass display window on a busy street.
We called it The Window on Main Street.
Me in The Window on Main Street |
People would walk and drive by
the showcase window all day and night. Folks liked to see the DJ live on the
air. I felt sort of like a monkey in a
zoo.
The Window on Main Street was
located in a seedy neighborhood close to several notorious strip clubs.
I worked
the graveyard shift, so sometimes the people watching got interesting after the
bars closed at 2:00am. Sometimes drunk bar patrons would pee on the window.
That night I decided to play When
A Man Loves A Woman. As usual, I walked the ramp, a DJ term for introducing a
song by talking over the instrumental intro. Then I got up for the air chair
and walked by the The Window on Main Street.
A beautiful young Native
American woman appeared on the other side of the glass, just inches from me. I
think she was a dancer at one of the bars.
There was a speaker playing
outside the window and she was singing along with Percy while looking through
the glass at me. I went with my vibe and started singing along with Percy too. She
and I were both mouthing the words and sorta dancing with each other. We both sang passionately. She and I both
craved every word that Percy sang. We lived the song together. For a brief
moment we had lonely connection. We were both crying as we sang together.
The song began to fade and I
leaped back behind the control board. I hit a station jingle, and played the
next record – Pushin’ To Hard by The Seeds. When I looked up, she was gone. But
still think of her whenever I hear When A Man Loves A Woman. Thank you, Percy.
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