|Image courtesy Jacobs Media|
My friend Fred Jacobs posted a great story on his blog recently [link] about folks of millennial age being addicted to their mobile phones. The bottom line is that many millennials are so dependent on their devices they can’t go anywhere without them.
Fred combined data from a study by LivePerson [link], a company that tracks digital device usage by consumers, with Jacobs Media’s Tech Survey 13. Tech Survey 13 examined device and platform preferences of commercial radio listeners. Jacobs also does an annual Public Radio Tech Survey (PRTS) but results of the 2017 study have not yet been released.
|Source: Jacobs' Tech Survey 13|
The chart on the right shows the differences between respondents of millennial age and those of all ages to the statement I am addicted to my mobile phone.
Sixty-three percent of the millennial age respondents agreed or strongly agreed with the notion that they are addicted to their smartphones.
The LivePerson study of more than 4,000 internet users, ages 18-34 in the US and United Kingdom, concluded that nearly three- quarters of the respondents prefer digital communications to face-to-face contact.
The study had more than 4,000 Internet users in the 18-34 year-old demo across six countries, including the United States. In both the UK and the US, nearly three- quarters prefer digital communications to face-to-face contact. The LivePerson study also found that two-thirds of the millennial age respondents take their mobile devices with hem to the bathroom.
Jacobs feels these findings are significant to the broadcasting industries because smartphones have become the primary source of entertainment for millennials. When people are using mobile devices, chances are slim that they are listening to broadcast radio. Until manufacturers begin including and activating "FM chips" this usage pattern will continue.
DEEPER ANALYSIS OF MOBILE DEVICE USE WHILE SITTING ON THE TOILET
I found Jacobs’ factoids about mobile device usage in the bathroom intriguing, so I searched online and found other research that confirms Jacobs’ findings.
One of the best studies of this topic is on ViralBlog [link] – Toilet Talk: Cell Phone Usage In Restrooms. The study found:
• 75% of respondents admitted that they had used their mobile devices while on the toilet. (Count me among that group but, perhaps, that is more you wanted to know.
• Gen Y respondents, millennials, are the most likely to use their devices while on the toilet.
• The most frequent activities while on the john are reading and texting.
• Perhaps, most importantly, 92% of the respondents say they wash their hands after using the bathroom but very few ever wash their phones. Mobile devices, like TV remote control wands, are a major source of germs.