Torey Malatia and the Providence skyline |
Cheers abound in
Rhode Island and elsewhere for a major coverage upgrade by Rhode Island Public
Radio (RIPR) via the acquisition of WUMD 89.3 FM, North Dartmouth, MA. The new
signal will give RIPR crystal clear coverage of Rhode Island and southeast
Massachusetts. This is a vast improvement of RIPR’s ability to serve the public.
Expectations are
high for Malatia. The Providence Journal
called him a “public radio rock star” when they announced he was been hired as
CEO of RIPR in 2015. Malatia is well known in public media circles for leading
WBEZ, Chicago’s rise from a sleepy school board station to one of the leading
public media companies in the nation.
RIPR began over a
decade ago when they acquired WRNI-AM from WBUR for $1.8 million. RIPR then added three low-power FM signals but
metro Providence coverage was still spotty.
On the right is RIPR’s map showing
the new 89.3 coverage compared to current coverage. On the RIPR website [link] Malatia
said RIPR plans to spend an additional $1 million to move the transmitter for
WUMD closer to central Providence.
RIPR has had
difficulty competing with WGBH, Boston, because of its limited coverage. According to Nielsen Audio/RRC data from Fall
2016, WGBH had an estimated 2.1 AQH Share and 101,000 weekly cumulative
listeners compared with RIPR’s 0.7 AQH Share and 42,700 weekly cume in the
Providence metro.
In November 2016 we
reported on RIPR’s efforts to sell WRNI-AM to Latino Public Radio [link], a
Spanish-language noncom that has been operating the station via a LMA.
Malatia may be a
rock star to some folks. To me he is
forward thinking manager who attracts incredibility talented people. Torey Malatia has good karma.
PRI’S VIDAL GUZMAN DIES TRYING TO SAVE HIS
SON
Vidal Guzman with son Vidal III |
Vidal Guzman, Senior
Manager of Station Relations at Public Radio International (PRI) for over 22
years, tragically died Monday evening (1/2/17) while attempting to keep his
19-year-old son from drowning, according to press reports. Guzman and his
family were on vacation in Puerto Rico. Guzman was 60. His son, Vidal Guzman III,
is fine.
Guzman, a friend of
many people working in public media, perhaps was best known for his work
promoting PRI’s flagship news program The
World. I worked in the office next to Guzman for three years when PRI was
in Butler Square in downtown Minneapolis. He was a warm, caring, and generous man
who would always take time to help others.
The thing I will remember the most about Vidal was his contagious laugh
echoing through the hallways at PRI.
READER COMMENTS
• Regarding our post earlier this week
[link] Brietbart: First To Go On the
Block is CPB, Mike Savage, GM of WBAA, West Lafayette, IN and a media
consultant wrote:
Mike Savage GM & Consultant |
I along with others in the public radio
system am concerned about future federal funding for CPB. We must continue to
engage local legislators and our congressional delegationsons though
listener/constituent meetings with them.
When congress hears how important public
broadcasting funding is directly from listeners – that is a much more powerful
message than broadcasters trying to contact congress directly.
Now that we are in 2017 – we have a
milestone to message around – 50 years since President Johnson signed the
Public Broadcasting Act.
It is time to get busy!
• Regarding our December 8, 2016 post All
Purpose Advice from Tamar Charney [link], commercial radio consultant David
Martin wrote:
Bravo, Ken. Thanks for sharing. We can all
learn something from Tamar (and from you). Cheers for your reporting.
David Martin is one
of the most innovative and respected people working in commercial media. He publishes the blog N=1 [link]. I deeply appreciate his praise.