Classical
music continues to be a major draw for public radio listeners. However,
business economics mean programming needs to be affordable and of high
quality. That is why some syndicated
Classical formats thrive and others fall by the wayside.
Enter
ClassicalWorks, a new national
Classical music service from WFIU Public Radio in Bloomington, Indiana.
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| Joe Goetz |
ClassicalWorks is produced by Joe Goetz,
Music Director at WFIU.
Goetz is a proven Classical host with an
entrepreneurial spirit. He began his broadcasting
work at KCME, Colorado Springs, one of the most inventive shops in public
media.
Goetz
says ClassicalWorks is designed to
fill the need for high-quality classical music programming for late night hours
at minimal cost.
ClassicalWorks
Basics:
•
Distributed by PRX [link] 10 pm through 10 am ET
•
New programming available daily, seven days a week, from 10 pm through 10 am ET
(hours of can be time-shifted)
•
Free of charge, custom station IDs, liners, promos, and fundraising messages
upon request
•
Playlists feed automatically through NPR’s Composer 2
•
NPR Newscast compatible and station-friendly clock
00:00 – 01:00 Billboard (1:00)
01:00 – 06:00 Optional News Hole (5:00)
06:00 – 20:00 Program Segment One (length varies)
20:00 – 21:00 Floating cutaway (time varies)
21:00 – 40:00 Program Segment Two (length varies)
40:00 – 41:00 Floating cutaway (time varies)
41:00 – 59:00 Program Segment Three (length varies)
Newscast hole and
floating cutaways are filled with music
UNIQUE ATTRIBUTES OF ClassicalWorks
• INEXPENSIVE:
Available
on a per-hour basis (a minimum number of hours are required), fees start at
$3.00 per hour
• CURATION & ON-AIR PRESENCE JOE GOETZ:
 |
| Joe Goetz |
Goetz
is a young pro on his way up. During his 11 years in public media he has been a
host/producer at KCME, KBAQ, Phoenix, Vermont Public Radio and now WFIU. He is
also a performer. His best attributes are his passion for the music and his joy
of discovery.
Goetz
told Current he believes ClassicalWorks’ “accessibility and
lightheartedness” sets it apart from its competitors such as C-24 and WFMT’s
Beethoven Network. Goetz also told Current:
“I really try to have fun
with the content and not take either myself or the music I’m presenting more
seriously than it needs to be.”
More
information about ClassicalWorks is
available from LuAnn Johnson, WFIU Syndication Manager at (812) 855-2019 or lujohnso@indiana.edu.
FRED JACOBS: “BELONG TO THE CHURCH OF WHAT IS HAPPENING
NOW”
 |
| Fred Jacobs |
Commercial
and noncommercial media consultant Fred Jacobs turned more than a few heads
last week when he published a blog post [link] titled Play more currents! After all, Jacobs is the Godfather of the Classic Rock radio format. Classical Rock relies almost 100% on
oldies – Music of Your Life for
boomers.
But
Jacobs isn’t only talking about music choices, his message applies to all
media. Jacobs calls it “the church of
what’s happening now.” Jacobs wrote:
We’re talking about the
currency of our lives and our worlds. In a world where curation is the
new black, radio has the opportunity to be more connected to people than any
other digital medium. [Radio} needs to seize the moments right in front of it
and contextualize them on and off the air.
Jacobs
uses the example of Lorne Michaels and Saturday Night Live, a program that has
stayed relevant and current for over 40 years. He believes any type of content
– whether it’s news or even Classical music – starts with a mind-set. In other words, keep focused on what people
are talking and thinking about now.
Jacobs says “Wait, Wait…Don’t Tell Me!” is another program that does
this very, very well. Jacobs sums it up this way:
“It’s not about formats,
clocks, playlists, and auditorium tests. It’s not about budgets. It is about tools
everyone in radio has at their disposal to stay top-of-mind and relevant: It’s about showing up every day at “the
church of what’s happening now.”
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