Classical music continues to be a major draw for public radio listeners. However, business economics mean programming needs to be affordable and of high quality. That is why some syndicated Classical formats thrive and others fall by the wayside.
Enter ClassicalWorks, a new national Classical music service from WFIU Public Radio in Bloomington, Indiana.
ClassicalWorks is produced by Joe Goetz, Music Director at WFIU.
Goetz is a proven Classical host with an entrepreneurial spirit. He began his broadcasting work at KCME, Colorado Springs, one of the most inventive shops in public media.
Goetz says ClassicalWorks is designed to fill the need for high-quality classical music programming for late night hours at minimal cost.
• Distributed by PRX [link] 10 pm through 10 am ET
• New programming available daily, seven days a week, from 10 pm through 10 am ET (hours of can be time-shifted)
• Free of charge, custom station IDs, liners, promos, and fundraising messages upon request
• Playlists feed automatically through NPR’s Composer 2
• NPR Newscast compatible and station-friendly clock
00:00 – 01:00 Billboard (1:00)
01:00 – 06:00 Optional News Hole (5:00)
06:00 – 20:00 Program Segment One (length varies)
20:00 – 21:00 Floating cutaway (time varies)
21:00 – 40:00 Program Segment Two (length varies)
40:00 – 41:00 Floating cutaway (time varies)
41:00 – 59:00 Program Segment Three (length varies)
Newscast hole and floating cutaways are filled with music
UNIQUE ATTRIBUTES OF ClassicalWorks
Available on a per-hour basis (a minimum number of hours are required), fees start at $3.00 per hour
• CURATION & ON-AIR PRESENCE JOE GOETZ:
Goetz is a young pro on his way up. During his 11 years in public media he has been a host/producer at KCME, KBAQ, Phoenix, Vermont Public Radio and now WFIU. He is also a performer. His best attributes are his passion for the music and his joy of discovery.
Goetz told Current he believes ClassicalWorks’ “accessibility and lightheartedness” sets it apart from its competitors such as C-24 and WFMT’s Beethoven Network. Goetz also told Current:
“I really try to have fun with the content and not take either myself or the music I’m presenting more seriously than it needs to be.”
More information about ClassicalWorks is available from LuAnn Johnson, WFIU Syndication Manager at (812) 855-2019 or firstname.lastname@example.org.
FRED JACOBS: “BELONG TO THE CHURCH OF WHAT IS HAPPENING NOW”
Commercial and noncommercial media consultant Fred Jacobs turned more than a few heads last week when he published a blog post [link] titled Play more currents! After all, Jacobs is the Godfather of the Classic Rock radio format. Classical Rock relies almost 100% on oldies – Music of Your Life for boomers.
But Jacobs isn’t only talking about music choices, his message applies to all media. Jacobs calls it “the church of what’s happening now.” Jacobs wrote:
We’re talking about the currency of our lives and our worlds. In a world where curation is the new black, radio has the opportunity to be more connected to people than any other digital medium. [Radio} needs to seize the moments right in front of it and contextualize them on and off the air.
Jacobs uses the example of Lorne Michaels and Saturday Night Live, a program that has stayed relevant and current for over 40 years. He believes any type of content – whether it’s news or even Classical music – starts with a mind-set. In other words, keep focused on what people are talking and thinking about now. Jacobs says “Wait, Wait…Don’t Tell Me!” is another program that does this very, very well. Jacobs sums it up this way:
“It’s not about formats, clocks, playlists, and auditorium tests. It’s not about budgets. It is about tools everyone in radio has at their disposal to stay top-of-mind and relevant: It’s about showing up every day at “the church of what’s happening now.”