COMMENT ONE: KCPW’S SURVIVAL IN SALT LAKE CITY
We have been covering Brigham Young University’s decision to keep its successful and beloved Classical music format on KBYU rather than replace it with their nutty “Up With Mormon” 24/7 infomercial. The LDS-oriented programming will appear on another FM frequency recently purchase by BYU.
When KBYU’s plan to drop Classical was first announced, we and other observers speculated whether independent noncom KCPW [link] should have claimed the format. That is a moot point now.
Spark News reader “Mark j” is concerned about the future of KCPW and he sent this comment:
“The question is: How long is KCPW going to continue with this futile attempt to do news-talk without NPR? Either rejoin NPR or flip to a music format that is cheaper to run.”
KEN SAYS: We are fans of KCPW’s GM Lauren Colucci. We published an article last September [link] praising her work to get KCPW’s financial house in order.
Then the March 2018 Nielsen Audio PPM ratings for Salt Lake City arrived and KCPW was a no-show. KCPW failed to reach Nielsen’s minimum listening criteria. Moving forward, we see these options for KCPW:
1.) Stick to the current plan
Lauren Colucci is good operator who rallied various forces, including the Public Media Company, to save KCPW from financial ruin.
The last time we spoke with Colucci she felt confident her plan is working, so give her the space to do it.
2. Look for situations where a news station without NPR programming is successfully competing with an established NPR News/Talk station
Wisconsin Public Radio’s (WPR) Ideas Network successful competes in Milwaukee with WUWM, a respected station that is similar to KUER in Salt Lake City. WPR’s Ideas Network in Madison on WHA-AM sometimes has more estimated weekly listeners than WPR’s News & Classical format on WERN.
The Ideas Network mixes locally produced talk programs with 1A, On Point and BBC World Service overnight. If KPCW can afford programs such as these, consider progressive talk shows like Stephanie Miller and Tom Hartmann. Noncommercial stations can access these programs for almost nothing. In a super-conservative area such as Utah, these contrarian programs would likely get attention.
3. Find the weak spots of competing noncom stations and fill the void.
Triple A KRCL is doing a nice job of reaching boomers with vintage rock tunes. This might leave an opening for a current-based Alternative Rock approach. Does commercial alt rocker KXRK need a noncom, community based competitor?
Also, there is no full-time Jazz music station in SLC.
COMMENT TWO: DEFINING “COLLEGE RADIO”
We continue to receive reader comments about our assertion that WERS, Boston is the “top performing” college station in the nation [link]. This brings up the question: Is WERS actually a college station.
An anonymous reader sent this comment:
"Is WERS really college radio"? I think it's a valid question. "College radio" is more of a format and a management structure than anything else. WERS is different. They have a LOT of full-time staff [link to the WERS staff page] for a "college radio" station, eight, including a full-time morning show host.
[WERS doesn’t] really play the "underground alternative rock" or "freeform" formats typical to "college radio." They're pretty much formatted as triple-A with a handful of specialty shows. I don't think it's really fair to just call WERS "college radio." They sound nothing like several other stations, even in Boston, that everyone agrees are "college radio"[such as] WMBR, WZBC and WBRS.
WERS is a gigantic fish in a very small pond. To say they're the "best college radio station" is a little unfair to all the other stations.
KEN SAYS: Wow, I am glad you got that off your chest. First, I have clarify that I did not say WERS is the “best college radio station.” I said WERS is the “best performing college station” in an article about Nielsen Audio PPM ratings. I can’t think of another college station that is doing better in the ratings.
I disagree with you about whether WERS is “college radio” for three reasons:
1. WERS is closely aligned with Emerson College’s media curriculum and most of the people who work at WERS are Emerson students.
2. Anecdotally, I have worked with quite a few WERS/Emerson graduates and they are impressive. Every WERS/Emerson alumnus I can think of actually graduated from college.
3. More college-based stations should emulate WERS. Most college radio stations are in life’s slow lane and aspire to nothing more than staying on the air. College radio needs to aspire to greatness, to be consequential. That is what WERS does and I praise them for lifting the light high.
CBI COLLEGE MEDIA MEGA WORKSHOP SET FOR JULY
In our opinion, College Broadcasters, Incorporated [link] is the leading organization of college stations. CBI is participating in the College Media Mega Workshop at the University of Minnesota in Minneapolis July 12 - 15.
This is intensive workshop is intended for top-level student managers and media advisers. It offers 11 different study tracks that examine the basics of operating a college station.
CBI says it is inexpensive to attend and, take it from someone who lives here, Minnesota is groovy the summer. We highly recommend this workshop.
More information is available here.