Colorado
Public Radio (CPR) has upgraded its Classical music service for listeners in
Fort Collins, Greeley, Loveland and the I-25 corridor all they way to Wyoming.
By putting Classical on KVXQ 88.3 FM, CPR is keeping a promise they made over a
decade ago.
Back then, KCFR dropped part-time Classical music and adopted a 24/7 NPR News/Talk format that has since proven to be very successful. But Classical fans in Northern Colorado felt left out.
Sean
Nethery, CPR’s Senior VP of Programming, told Spark News why the recent move is so important:
“Fort Collins and all of
Northern Colorado have active arts and music scenes that we want to serve. Our Classical
signal from Denver has spotty reception in some places and now it is on a more
robust signal that provides local coverage.”
The
move is part of an effort to bring all three of CPR’s program services to more
people. As you can see in the map on the right, CPR has an extensive network of
stations and translators across Colorado.
CPR
is also making considerable investments in CPR’s news capacity. According to
Nethery, CPR News currently employs 38 journalists including
new reporters based in Colorado Springs and Grand Junction. Other new News gigs are on the way. Nethery talked about CPR’s News plans:
new reporters based in Colorado Springs and Grand Junction. Other new News gigs are on the way. Nethery talked about CPR’s News plans:
“We want CPR to be
Colorado’s primary news source. Though 85% of the state’s population lives in
or near the Denver-Boulder metro area, there are important things happening
all over the state that will affect our future.”
Projected new coverage for CPR's OpenAir format |
When
radio formats change, hard choices must be made.
Until this week, CPR’s OpenAir Triple A music
service had wide distribution on 88.3 FM.
Now OpenAir is on a low-power translator at 91.9 FM. The new overage is shown in the map on the right. It barely covers the city of Fort Collins.
The good news is that OpenAir's streaming audio can be heard online by everyone anywhere [link].
FACT: FORT COLLINS HAS A
CROWDED NONCOMMERCIAL RADIO DIAL
Fort Collins has lots of noncom stations for a city of about 150,000. Our chart on the left shows 13 noncom stations with viable local signals.
In
addition to CPR’s three program services, KUNC has two very popular stations:
24/7 NPR News/Talk on 91.5 FM and The
Colorado Sound a/k/a KJAC, a popular Triple A music source at 105.5FM. Both
KUNC and KJAC have many listeners in Denver and Boulder.
KFRC
88.9 FM is a gutsy homegrown station the claims over 200 volunteers. The
station has evolved away from “old school” Pacifica-style programming to
embrace music and life in Fort Collins. The locals love it and it has healthy
member and local business support.
We
hope you will forgive a personal indulgence: I was GM of KCSU-FM from early
1986 to July 1987. It was my first public radio management job. I might have
stayed longer in “Fort Fun” because it is a wonderful place to live, but KCSU
had no future as a NPR News station.
KCSU Today |
The
student fees were substantial, around $200,000 as I recall. Virtually every
semester, the student government would make KCSU’s fees an issue. The students thought
it was unfair to have their money used for an activity they didn’t use. Of course, the students were right.
The
situation I faced is nicely summed up this item from KCSU’s history on the
station’s website [link]:
The 1980’s: Too
Risky to be Student-Run?
The 1980’s presented
the debate of whether the station should be student-run or not. Some believed
that it was too risky to have a student-run station because of mismanagement,
and there was no direction on how a station was supposed to run if it wasn’t by
professionals.
Others believed that
the station needed to be run by students and allow for failure to happen in
order to grow. Everyone had different opinions as to why the station was still
not as successful as they had hoped it would be, such as a weak transmitter,
not hosting the popular music to students at a good time of day (the
alternative music program was every midnight to 3 a.m.), or the fact that
student fees were half of the stations’ budget; no student was happy with the
programs.
KCSU
dropped NPR and became a student-run station in 1990. Today, KCSU is one of the
best college radio stations in the nation. Sometimes things work out for best!
Their might be some Open Air fans in Fort Collins that will feel shut out, but The Colorado Sound is just as good if not better than the two. Personally I prefer TCS over Open Air. Indeed their lots of non comm options in Northern Colorado, and KCSU is not riding off into the sunset.
ReplyDeleteReplacing Open Air with CPR Classical might just show that Classical Radio does have a strong niche in the public radio spectrum.