|WSAN in the 1970s|
We have often written about the powerful mix of podcasts and radio. Today we have a new twist on the concept.
iHeartMedia has just debuted the first all-podcast radio station in Allentown, Pennsylvania.
WSAN AM 1470 is 100% podcast powered. WSAM in one of five stations IHeart owns in Allentown.
WSAN has tried Spanish-language programming and Sports but neither caught on the listeners.
So, you might say the all-podcast format is the programming of last resort.”
WSAN now bills itself “The iHeartPodcast Channel” because all of the podcasts are owned by iHeart.
The station describes itself this way:
“The iHeartPodcast Channel” on AM 1470 is a carefully curated experience that brings you the most creative stories from over 25,000 podcasts available on our free iHeartRadio app,"
"From true crime to history, comedy to food, we’ll cover dozens of topics every week."
You can hear the station online [link].
WSAN: THE MOVIE
|Photo on the WSAN billboard contest in 1982|
The station staged a contest with a new mobile home as the grand prize. The winner would be the participant who stayed the longest on a billboard on the main street in Allentown. Two final to contestants lived on the billboard 24/7 for more than six months. The stunt was covered on the national news and thousands of people came by to see “the people on the billboard.”
Billboard is the latest film from director Zeke Zelker. It stars John Robinson, Heather Matarazzo and Eric Roberts. National distribution of Billboard begins April 5 in New York, Los Angeles and Philadelphia. More information is available here.
Ironically, the story of the WSAN was first told nationally by Roman Mars in the podcast 99PercentInvisible [link].