Expect
a packed “virtual house” tomorrow, Thursday at 3:00pm ET for a highly anticipated
Webinar by Edison Research called The
Social Habit 2019.
Tom Webster will present new data about Facebook and
other social media providers.
Last
March, Edison and Triton Digital released The
Infinite Dial 2019 [download link], a report that revealed that Facebook
usage by Americans 12+ has declined from 67% to 61% since 2017.
 |
Slide from The Infinite Dial 2019
showing social media brand
usage
|
According
to Edison, Facebook had a net loss of 15-million users. That number includes
people who closed their accounts or just stopped going to Facebook without
deleting their accounts.
The
data in The Infinite Dial 2019 was
collected during January and February 2019. Edison and Triton surveyed 1,500
that were randomly chosen from a national database.
 |
Slide from The Infinite Dial 2019
showing Facebook users age
cohorts
|
Recently
Edison decided to probe deeper to find out why users are abandoning Facebook. The
researchers went back to respondents who participated in the January/February
study. Those respondents were interviewed to see if the users had changed their
Facebook habits since earlier in 2019, and, most importantly, why.
The
new study – The Social Habit 2019 – not
only looked changes by lapsed Facebook users, it also expanded on usage
patterns for Twitter. Instagram and other social media users profiled in The Infinite Dial 2019.
The
webinar is free for participants but preregistration is required.
You
can learn more and register to participate here.
ERIC
NUZUM & JESSE BAKER DEBUT MAGNIFICENT
NOISE, A NEW PODCAST CONSULTING & PRODUCTION COMPANY
 |
Jesse Baker and Eric Nuzum
(Photo by Sylvie Rosokoff)
|
Eric
Nuzum and Jesse Baker have opened Magnificent
Noise [link], a boutique production house and consulting company based is
New York City.
Nuzum
and Baker have been threw a lot of creative endeavors together. It began in the
early 2000s when both were working at NPR. At that time, Nuzum was VP of Programming
for the network and Baker was a producer for All Things Considered.
Nuzum
and Baker collaborated to build the NPR quiz show Ask Me Another, one of several new weekly programs supervised by
Nuzum. Nuzum also established NPR’s earliest podcast efforts around the same
time.
Fast
forward to the summer of 2015. Baker and Nuzum had become established pros in
the audio industry at a time when podcasting was booming. Audible, owned by
Amazon, wanted to be a player in podcasting. They opened the wallet. They
recruited Nuzum to be Senior VP of Original Content and Baker to be Audible’s
VP of Original Content.
Plenty
of good content was created and produced over the next couple of years. But
Baker and Nuzum felt stifled by the huge corporate culture.
Then,
in the summer of 2018, Amazon decided to reorganize Audible and take it in a
different direction. Baker and Nuzum, and the team they built, were on the street
looking for new opportunities.
The
duo decided they wanted to follow a different path. Baker and Nuzum built Magnificent Noise on an intimate scale. Their plan is to form creative alliances and
collaborate with trusted partners. The goal is to create very singular projects.
Nicholas Quah, publisher and founder
of Hot Pod, wrote about the creation
of Magnificent Noise in his Nieman Lab column on May 14th [link]
about the inspiration for the company:
“The duo also laid out
their theory of how Magnificent Noise is different from the pack, which itself
hinges on their theory of the future: “What we hope to see is the U.S.
developing something similar to what you’d see in London, where there are maybe
over a hundred small production houses, many of them two- or three-person
shops.”
Now Baker and Nuzum
operate exactly this kind of company.
According to Quah, Magnificent Noise is already in discussions with The New York Times and are working on
new projects with TED and Esther Perel, who they’ve previously collaborated
with on podcasts like Sincerely, X and Where Should We Begin?
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