Joan DiMicco |
Joan
DiMicco, Executive Director of WBUR’s Public Radio Business Laboratory (”BizLab”) wants to share ideas about how
stations can uncover new sources of revenue.
the goal is to generate revenue via platforms that are distinct
from traditional approaches such as on-air drives, direct mail, and
underwriting.
BizLab is an important part of
DiMicco’s mission. She said on her career profile page [link]:
"I am a passionate
innovator, energized by building new technologies that connect and improve
communication between individuals."
WBUR’s City Space |
DiMicco
and her team will be hosting the 2019
BizLab Summit [link] Tuesday, December 10, 2019 at WBUR’s City Space. The Summit is a one-day
event that begins at 8:30qm and closes after an evening cocktail reception.
Registration for the Summit is $100.00 per person.
BizLab
participating stations – Capital Public Radio, Louisville Public Media, Vermont
Public Radio, WAMU, WDET, and WLRN – have spent 2019 testing new ideas for
revenue at their stations and in their communities. Representative from the
stations will give detailed reports on their projects. CPB, the Knight
Foundation and Greater Public provide funding for BizLab.
Public
radio stations need additional sources of revenue to sustain their commitments
to expanded news reporting. This requires new revenue streams and funding
models.
Tamsen Webster |
The
keynote speaker for BizLab will be Tamsen
Webster.
She will discuss the biggest barriers to innovation and what it takes
to implement different funding models at stations.
Webster
is a 20-year brand and message strategist.
She is also a former Executive Producer for
TED events and broadcasts.
You
can see what BizLab is working on now
at the project’s website [link].
If
you questions about the Summit, you
can email
IS HUMBOLDT STATE
UNIVERSITY PREPARING TO AUCTION OFF KHSU-FM
Craig Wruck is the
HSU bureaucrat who engineered
the largest mass
termination of station people
in public broadcasting history
|
The
sad story of KHSU, once a Eureka area treasure, is taking a new turn that
appears to include selling the station’s license. As you probably recall, a
Humboldt State University vice president fired KHSU’s paid staff (see the one
exception below) and shut out all volunteers to settle a grudge against people
at the station.
The
action has turned out to as costly as it was stupid. There was, and still is,
no backup plan. It will take years for the university to regain the trust of
the community.
According
to a report last week in the Eureka Times
Standard [link], the university is formally considering its next options,
including selling the station to the highest bidder.
Since
the mass terminations in April, KHSU has been simulcasting programming from
KCHO in Chico, roughly 200-miles from Eureka. The university also cancelled
programming from Radio Bilingüe that was on
KHSU HD2.
Also,
in a twist, the university was surprised when the
California State University Employees Union (CSUEU) pushed back against the
university to reinstate the employment of Chief Engineer Kevin Sanders.
Steve
Tillinghast, president of the local CSUEU chapter said in a press release
that HSU management did not expect the Union to care. Tillinghast said:
“Perhaps they did not even realize that one of the employees in the group they
terminated was part of a Union and that they would be held accountable. Humboldt
realized over the last several months that the chief engineer of KHSU is a
critical employee and that the station could not operate, even in its reduced
form, without him.”
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