Don't it always seem to
go
That you don't know what you've got 'till it's gone
They paved paradise
And put up a parking lot
These
words from Joni Mitchell’s 1970s hit song Big
Yellow Taxi are as true today as they were then. However, when you look at
the words from another perspective, Mitchell is saying You Took Me For Granted, Now I am Leaving.
This
is certainly the case with WSHA-FM, the historic Raleigh noncom radio station
that was sold last week to the Educational Media Foundation (EMF). The sale
brought out angst from local press coverage calling it “a heartbreak,” “ a sour
note,” “listeners mourn,” and “destroying history.” But, the truth is, WSHA was
very poorly operated and served only a handful of people.
Shaw
University, the licensee of WSHA, was the nation’s first historically black
university to own a CPB-supported public radio station. WSHA signed on in 1968
and became eligible for CPB funds in the late 1980s. Since then the university
and the community took the station for granted and it rested on its laurels.
Shaw
University announced the sale on Monday 3/25.
The amount has not been disclosed.
The FCC must approve the sale, which is expected. Shaw officials said
the reason for the sale is an ongoing overhaul the school’s Department of Mass
Communications to put greater emphasis on training students for jobs involving
digital media.
Disappointed
WSHA folks are conducting a petition campaign [link] to block the sale or get the
university to change its mind. WSHA’s programming will continue on the online. When we last checked, over 2,000 people had signed the petition.
The
truth is that WSHA barely had a pulse.
According to a CPB Compliance Report on
the station’s website only 9% of WSHA’s revenue came from members in FY 2016.
As you can see in the chart on the left, almost 70% of WSHA’s operating
revenue came from the university and rental fees generated by WSHA’s tower.
Shaw University is NOT selling the tower.
Image courtesy Google Maps |
“ONE HELLUVA TOWER”
Back
on the 1990’s Shaw built a new tower near the intersection of two major
freeways, a very, very smart move.
Not only did the 500-foot tower on Granite
Ridge give WSHA one of the best coverage patterns in the market, because of its
location it became a magnet site for cell phone providers.
In
a perfect world WSHA’s tower could have been a building block for an
exceptional public radio station.
The
signal upgrade had little impact on WSHA’s ratings. On the left is Nielsen
Audio’s February 2018 PPM numbers.
In
the last survey that WSHA bought in November 2017, the station had an AQH share
of 0.4% and approximately 30,000 weekly listeners.
Also
note in the ratings, the Raleigh-Durham-Chapel Hill market also has a Jazz
music station, WNCU, based in Durham.
RHODE ISLAND PUBLIC RADIO
WILL NOT BE FORCED TO KEEP LATINO PUBLIC RADIO ON THE AIR
In
Providence, after a couple of zigs and zags, Latino Public Radio (LPR) will end
broadcasting on WRNI 1290 AM at the end of March. LPR has been involved in a
noisy break-up with Rhode Island Public Radio (RIPR). RIPR gave birth to LPR in the early 2000’s
and provided support for the station despite heavy financial losses.
Reynaldo Almonte |
When
RIPR announced late in 2017 that it could no longer afford to subsidize LPR,
they received heavy flack from members of the LPR staff.
One staff member, Reynaldo
Almonte, threatened to force RIPR to continue it's largess because of Rhode
Island’s unique “Public Radio Conversions Act.”
The Act, passed by the state’s
legislature in 2004, prevents the sale of a non-profit public radio station to
a private, for-profit or commercial organization.
Use
of Act became a moot point when LPR realized it didn’t qualify because:
1. LPR is not a “public radio
station,” it is an organization that rented the facility and once had a chance
to purchase it.
2. RIPR has owned, and still
owns the FCC license for 1290 AM.
3. Rhode Island’s “Public
Radio Conversions Act” is likely unconstitutional.
The
lesson is that even though people say You
can’t sell your business and we will force you to continue operating it at a
loss, in reality it can’t be done. LPR had a cozy situation for a long
time, but now it should focus it’s attention on successfully operating an
online site.
Still it seems that EMF is willing to pay good money to get in almost every market now...even those that already have a Christian AC format. Then again it just shows how certain fans are very loyal to a certain radio brand. I still dislike K-Love and the overall CCM format these days.
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