COMMENTS, QUESTIONS & UPDATES

• REGARDING HD-TO-FM INSTANT FM STATIONS

Previous Coverage:

WHQR BRINGS 24/7 CLASSICAL TO WILMINGTON VIA NEW “INSTANT FM STATION”

NEW “INSTANT FM” – PRIDE 96.7 DEBUTS IN MINNEAPOLIS

WUFT TURNS "HD RADIO LEMON" INTO "FM LEMONADE"

QUESTION FROM REGINA DEAN, WUOT, KNOXVILLE

Hey, Ken.
I'm curious about what kinds of coverage (in terms of square miles and/or population) do these 'new FM translators' have?  At a previous station years ago, we fed four translators in four different communities --- but each translator's reach was only a few miles and didn't cover even all of a relatively small town.......of course, there was virtually no cost associated with them.  But unless I knew a good portion of my 'main' signal's population was covered, I'm not sure selling a small-powered translator as a 'new FM replacement signal" would be a good idea.

KEN: I agree that someone should NOT promote an FM translator as a “new” station unless the signal covers almost all of the home metro area. WUFT and WHQR felt confident in the geographical reach of their translators before they announced their new stations.

FM signal coverage is a matter of physics – height of the antenna, power of the transmission.  I am have not been in Knoxville but I looked up the city on Radio-Locator [link] and there appears to be several dial positions available.  I also noticed that religious NCE broadcasters including Educational Media Foundation are active in Knoxville. I suggest contacting Cleve Callison regarding a consulting engineer.

QUESTION FROM RYAN BRUCE, KBRP, BISBEE, AZ

I have been following your blog posts about instant FM, and I am curious about the possibilities.  One is can an LPFM own a translator, which I am assuming it cannot?  

KEN: An LPFM station CAN have an FM translator.  Keep in mind that translators are repeaters so they MUST be fed by another FM station, AM station or HD Radio station. There is plenty of unused FM spectrum available in Bisbee.

QUESTION FROM STEVE MARTIN, WASHINGTON DC

Saw your post about WUFT  -- isn’t WAMU doing the same thing with their Bluegrass Country HD channel which is also broadcast on the 105.5 FM frequency?

KEN: Yes, 105.5 FM repeats WAMU HD2. In the May Nielsen Audio PPM’s WAMU’s Bluegrass Country station had a 0.1 AQH share and 37,500 weekly listeners. They could do much better.

CONFIDENTIAL COMMENT: CEO, MAJOR PUBIC RADIO ORGRANIZATION

Specifically about iHeartMedia’s cozy translator relationship with religious NCE broadcast Educational Media Foundation (“EMF”):

One complication not yet clear is the recent changes to PSOA (public LMA) rules – I’m not sure how the FCC will treat these agreements for religious non-comms; if EMF can recover only costs, and not split revenue, this activity may be far less attractive.

KEN: Thank you for this comment – I hadn’t heard about this rule before I received your note. PSOA is a rule recently enacted by the FCC that limits the amount of windfall revenue a nonprofit organization can get from leasing out a TV translator to a commercial TV broadcaster.  The uncertainty involves whether it applies to FM licensees.

MY INTERVIEW ON K-HIGH RADIO

Previous Coverage:

NEW RADIO BUZZ IN COLORADO SPRINGS: “K-HIGH MARIJUANA RADIO”

Last week I was interviewed live on K-HIGH radio [link] in Colorado Springs by my favorite JOINT JOCK Maranda Harris:

MARANDA HARRIS • JOINT JOCK

Listen to a portion of the interview only if you like to hear a bunch of stoners talking about radio. Click on this link:

https://soundcloud.com/kenmillsagency/ken-k-high-06-11-15-edit

WHQR BRINGS 24/7 CLASSICAL TO WILMINGTON VIA NEW “INSTANT FM STATION”

I received a lot of response to Monday’s column [LINK] about WUFT’s new classical FM station, created by repeating an HD channel on an FM translator.  I call these INSTANT FM STATIONS. These are FM stations.  HD Radio is mentioned only in the legal ID.

Cleve Callison at WHQR, Wilmington, North Carolina sent me a note saying they have done something similar last September.  WHQR debuted Classical HQR at 96.7 FM [LINK].  The listener response so far has been very positive.

CLEVE CALLISON

TOUGH CHOICES: NPR NEWS OR CLASSICAL

When Callison became GM of WHQR a few years ago the station had the very familiar tension between NPR News and classical music listeners.  Ties to classical music are in the DNA of WHQR.  Back in the early 1980s, the station founders were fans of the Met Opera.  You don’t want to piss these people off. Callison continued WHQR’s dual format until he could find a solution.

,

Like many other public radio stations, WHQR took CPB’s offer and added an HD2.  But, as we all know, HD Radio has not found consumer acceptance.  Commitments to CPB for the dough require stations to keep the HD going.

It was impossible to apply for a new FM station.  The HD2 channel had almost no listeners.  Then, a couple of years ago, WHQR acquired FM translator W244DH – 96.7FM, from a broadcaster located an hour north of Wilmington.  Through careful FCC filings, they moved the translator to Wilmington. Here is CLASSICAL 96.7’s coverage area:

THE PROUD DEBUT OF CLASSICAL 96.7

CLASSICAL 96.7 started with a high-profile public event on Tuesday, September 16, 2014.  This was the launch of a NEW FM STATION. Callison invited local bigwigs to Throw the Switch:

The response was immediate and very, very positive from Classical and NPR News listeners.  At the same moment CLASSICAL 96.7 started, Callison deleted classical hours on WHQR’s primary station at 91.3 FM and added more news.  He hoped classical folks wouldn’t see the smaller coverage area of 96.7 FM as a demotion.

This did not happen.  Classical listeners love 24/7 music.  WHQR had the best fundraising year ever in 2014.

Callison said at launch party:

WHQR was founded in 1980 and went on the air in 1984 thanks to the devoted work of listeners hungry for classical music on the radio. Now that vision will realize its long-cherished dream: a 24-hour classical FM station with [local hosts] Jemila Ericson, Pat Marriott, favorite syndicated programs -- and music, music, music.

ATTENTION SOLE SERVICE STATIONS: YOU CAN DO THIS TOO

Don’t wait. Act now while FM spectrum is available. 

Commercial broadcasters and religious noncoms like the Educational Media Foundation are trolling your market right now for HD-to-FM translators for their new INSTANT FM STATIONS.