Monday, December 22, 2014

LOS ANGELES MARKET COMPARISION: 2014 & 2000

I’ve been saving ratings data for over thirty years.  Below are two charts of noncommercial stations in Los Angeles – the most recent Nielsen Audio report from 2014 and an Arbitron report from 2000.

NOTE: These two charts represent different methodologies and can NOT be compared statistically. Here are big picture trends:

KEN’S ANALYSIS:

KCRW has the same AQH Share and Weekly Cume but it had twice as many Metro AQH Persons in 2000.  Reasons: People using radio has declined since 2000; Time Spent Listening has also declined over 14 years.

KKJZ was KLON in 2000.  Listening has declined somewhat but remains strong.

KPCC’s listening has changed a lot. Fall 2000 was before American Public Media took over took over KPCC via a Local Marketing Agreement. The AQH Share and Weekly Cume have more than doubled over 14 years. Great job folks!

KPFK’s listening has severely declined since 2000. KPFK’s AQH Persons in 2000 were three times larger than 2014; Weekly Cume was more than twice as big in 2014.  In my opinion, Pacifica’s dysfunctional management and governance is an embarrassment to all of us who work in public media.

KUSC has significantly more listening in 2014 than 2000.  One reason for the increased listening to KUSC is the departure of commercial classical station KKGO-FM since 2000.


NIELSEN AUDIO NOVEMBER 2014

STATION
METR0 AQH SHARE
METRO
AQH PERSONS
FORMAT
WEEKLY CUME PERSONS
WEEKLY CUME RATING
KCRW
1.4
12,800
NPR News
& Triple A
470,900
3.8
KKJZ
0.7
6,000
Jazz
371,800
3.0
KPCC
1.9
17,100
NPR News
616,100
5.0
KPFK
0.2
1,700
Pacifica
95,700
0.8
KUSC
1.7
15,400
Classical
700,100
5.7

ARBITRON FALL 2000


NIELSEN AUDIO PPM NOVEMBER 2014
Survey Period: 10/09/14 – 11/05/14
Top-Line Estimates as of 12/11/14
Monday – Sunday 6am – Midnight, Persons 6+
 
DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org

Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.

Definition of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the total number of different persons in the designated metro area exposed to an encoded station for at least five minutes in a quarter-hour during an average week in a survey period.

1 comment:

  1. Ken, one thing that I'm not sure the numbers would directly reflect is KUSC's incredible expansion up the Central Coast; you can hear them on pretty major signals...not just translators...all the way to Santa Cruz. I'm assuming those signals aren't included in the LA numbers, but the BRANDING that represents shouldn't be underestimated.

    Certainly it has meant a lot to KUSC's major donor campaigns, as any well-to-do KUSC fans who spend time up in Santa Barbara, San Luis Obispo, and the rest of the coastal cities no doubt appreciate being able to hear their favorite stations wherever they go and throughout the entire drive there & back, too.

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