LOS ANGELES MARKET COMPARISION: 2014 & 2000

I’ve been saving ratings data for over thirty years.  Below are two charts of noncommercial stations in Los Angeles – the most recent Nielsen Audio report from 2014 and an Arbitron report from 2000.

NOTE: These two charts represent different methodologies and can NOT be compared statistically. Here are big picture trends:

KEN’S ANALYSIS:

• KCRW has the same AQH Share and Weekly Cume but it had twice as many Metro AQH Persons in 2000.  Reasons: People using radio has declined since 2000; Time Spent Listening has also declined over 14 years.

• KKJZ was KLON in 2000.  Listening has declined somewhat but remains strong.

• KPCC’s listening has changed a lot. Fall 2000 was before American Public Media took over took over KPCC via a Local Marketing Agreement. The AQH Share and Weekly Cume have more than doubled over 14 years. Great job folks!

• KPFK’s listening has severely declined since 2000. KPFK’s AQH Persons in 2000 were three times larger than 2014; Weekly Cume was more than twice as big in 2014.  In my opinion, Pacifica’s dysfunctional management and governance is an embarrassment to all of us who work in public media.

• KUSC has significantly more listening in 2014 than 2000.  One reason for the increased listening to KUSC is the departure of commercial classical station KKGO-FM since 2000.

NIELSEN AUDIO NOVEMBER 2014

STATION	METR0 AQH SHARE	METRO AQH PERSONS	FORMAT	WEEKLY CUME PERSONS	WEEKLY CUME RATING
KCRW	1.4	12,800	NPR News & Triple A	470,900	3.8
KKJZ	0.7	6,000	Jazz	371,800	3.0
KPCC	1.9	17,100	NPR News	616,100	5.0
KPFK	0.2	1,700	Pacifica	95,700	0.8
KUSC	1.7	15,400	Classical	700,100	5.7

ARBITRON FALL 2000

NIELSEN AUDIO PPM NOVEMBER 2014

Survey Period: 10/09/14 – 11/05/14

Top-Line Estimates as of 12/11/14

Monday – Sunday 6am – Midnight, Persons 6+

 

DATA © NIELSON AUDIO

Provided by RRC, Inc. for use by subscribers only

© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org

Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.

Definition of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the total number of different persons in the designated metro area exposed to an encoded station for at least five minutes in a quarter-hour during an average week in a survey period.