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NEW POSTS BEGIN AGAIN ON MONDAY, JANUARY 5, 2015.
Today I have a "WKRP Moment" from my past. In 1985 I was programming KTOQ in Rapid City, South Dakota. KTOQ was co-owned by former NBC Nightly News anchor Tom Brokaw. The station was always looking for public service opportunities that would also make money. I suggested: How about if we do drunk on the air sponsored by a liquor company?
So it happened on December 31, 1985, live on KTOQ. The local distributor of Johnnie Walker "bought" the event for big bucks plus providing all the hootch we could drink. What could go wrong?
The local NBC affiliate, KEVN-TV, was doing a live broadcast. The place was full of cops and local politicians drinking Johnnie Walker Red with owners. The TV lights went on. We were live on the 5:30 newscast. And I became instantly sober, sort of. See the story here: