I’ve been saving ratings data for over
thirty years. Below are two charts of
noncommercial stations in Minneapolis/St. Paul – the most recent Nielsen Audio
report from 2014 and an Arbitron report from 2000.
NOTE:
These two charts represent different methodologies and can NOT be compared
statistically.
Here are big picture trends:
KEN’S ANALYSIS:
• KMOJ and KTIS-FM
have shown remarkable audience growth since 2000. KMOJ’s weekly listening roughly tripled –
congratulations to Kevin Quarles and everyone at ‘MOJ. Weekly listening to
KTIS-FM almost doubled in 14 years, similar to other some other CCM stations nationally.
• KNOW also
showed growth in listening. KBEM stayed about the same. Listening to KSJN declined at around the same rate as other classical stations.
• KCMP – The Current
– far out-performs its predecessor WCAL.
I can’t recall if WCAL had switched to all-classical in 2000.
MINNEAPOLIS/ST. PAUL FALL 2000
MINNEAPOLIS/ST. PAUL FALL 2014
STATION
|
FORMAT
|
METR0 AQH
SHARE
|
WEEKLY CUME
PERSONS
|
KBEM
|
Jazz
|
0.3
|
60,600
|
KCMP
|
Triple A
|
3.1
|
299,600
|
KCMP stream
|
Triple A
|
0.3
|
27,600
|
KMOJ
|
Urban Contemporary
|
2.1
|
172,500
|
KNOW
|
NPR News
|
5.1
|
351,600
|
KNOW stream
|
NPR News
|
0.1
|
18,000
|
KSJN
|
Classical
|
2.3
|
177,900
|
KTIS-FM
|
Christian Contemporary
|
5.0
|
454,400
|
NIELSEN AUDIO PPM NOVEMBER 2014
Survey Period: 10/09/14 – 11/05/14
Top-Line Estimates as of 12/11/14
Monday – Sunday 6am – Midnight, Persons
6+
DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by
subscribers only
© Radio Research Consortium, Inc. //
www.RRConline.org // RRC@RRConline.org
NONCOM RADIO HERO: KMOJ The People's Station
http://kmojfm.com/
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