Monday, January 5, 2015

MINNEAPOLIS/ST. PAUL MARKET COMPARISON: 2014 & 2000



I’ve been saving ratings data for over thirty years.  Below are two charts of noncommercial stations in Minneapolis/St. Paul – the most recent Nielsen Audio report from 2014 and an Arbitron report from 2000.

NOTE: These two charts represent different methodologies and can NOT be compared statistically.

Here are big picture trends:

KEN’S ANALYSIS:

KMOJ and KTIS-FM have shown remarkable audience growth since 2000.  KMOJ’s weekly listening roughly tripled – congratulations to Kevin Quarles and everyone at ‘MOJ. Weekly listening to KTIS-FM almost doubled in 14 years, similar to other some other CCM stations nationally.

KNOW also showed growth in listening.  KBEM stayed about the same.  Listening to KSJN declined at around the same rate as other classical stations.

KCMPThe Current – far out-performs its predecessor WCAL.  I can’t recall if WCAL had switched to all-classical in 2000.

MINNEAPOLIS/ST. PAUL FALL 2000



MINNEAPOLIS/ST. PAUL FALL 2014

STATION
FORMAT
METR0 AQH SHARE
WEEKLY CUME PERSONS
KBEM
Jazz
0.3
60,600
KCMP
Triple A
3.1
299,600
KCMP stream
Triple A
0.3
27,600
KMOJ
Urban Contemporary
2.1
172,500
KNOW
NPR News
5.1
351,600
KNOW stream
NPR News
0.1
18,000
KSJN
Classical
2.3
177,900
KTIS-FM
Christian Contemporary
5.0
454,400

NIELSEN AUDIO PPM NOVEMBER 2014
Survey Period: 10/09/14 – 11/05/14
Top-Line Estimates as of 12/11/14
Monday – Sunday 6am – Midnight, Persons 6+
 
DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.
  
NONCOM RADIO HERO: KMOJ The People's Station

http://kmojfm.com/

No comments:

Post a Comment