Triton Digital provides periodic
metrics to track listening trends for streaming audio providers. Thank of it as an inventory of shelf-space in
a store. As I am sure you aware,
streaming audio continues to grow via online and mobile platforms.
The big news from the just
released October 2014 Triton Digital report is a 25% increase in streaming
audio from October 2013 to October 2014.
Non-music programming such as news, talk and sports showed the greatest
gains. Rob Favre from Triton Digital said of the trend towards spoken word: …indicated
that listeners were tuning into streaming stations more frequently as a source
of information, rather than just to get their music fix. This is good news for NPR
News stations.
Below is my variation of the
Triton Digital “Ranker” chart indexed to show Average Time Spent Listening. Average Time Spent Listening (ATSL) is the
average number or hours/minutes for each “tune in” for at least one minute. To me, time spent listening shows the level
of listener interest no matter what platform.
(Scroll down to see the complete chart.)
PROVIDER
|
DOMINATE PLATORMS
|
TYPES OF PROGRAMMING
|
AVERAGE
TIME SPENT LISTENING
Hours/Minutes
|
idobi Radio
|
Online & Mobile
|
Rock & rap music
|
1.99
|
AccuRadio
|
Online & Mobile
|
Classical music
|
1.77
|
Radio One
|
Broadcasting
|
African American commercial radio
|
1.60
|
Townsquare Media
|
Broadcasting
|
Commercial radio
|
1.47
|
EMF Corporate
|
NONCOM Broadcasting
|
Christian contemporary music
|
1.37
|
Hubbard Broadcasting
|
Broadcasting
|
Commercial family owned
multiple station owner including WTOP
|
1.17
|
Greater Media
|
Broadcasting
|
Commercial news & music
formats
|
1.04
|
WNYC
|
NONCOM Broadcasting
|
NPR News & music
|
0.91
|
Salem Broadcasting
|
Broadcasting
|
Commercial religious &
political shows
|
0.90
|
Beasley Broadcasting
|
Broadcasting
|
Commercial news & music
formats
|
0.84
|
ESPN Radio
|
Broadcasting
|
Commercial sports
|
0.59
|
Pandora
|
Online & Mobile
|
Music of all types
|
0.59
|
Univision
|
Broadcasting
|
Spanish language Commercial
news & music
|
0.56
|
Prisa Radio
|
Broadcasting & Online
|
Spanish language Commercial
news & music
|
0.51
|
Slacker
|
Online & Mobile
|
Music aggregator
|
0.45
|
Cox Radio
|
Broadcasting
|
Commercial news & music
formats & media buying service
|
0.94
|
NPR Member Stations
|
NONCOM
Broadcasting & Online
|
NPR News and music formats
|
0.82
|
Cumulus
|
Broadcasting
|
Commercial news & music
formats
|
0.79
|
CBS Radio
|
Broadcasting
|
Commercial news & music
formats
|
0.78
|
iHeartMedia
|
Broadcasting & Online
|
Commercial & online news
& music formats
|
0.65
|
Courtesy Triton Digital
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