Tuesday, January 13, 2015

TRITON DIGITAL REPORT SAYS NON-MUSIC STREAMING IS SURGING


Triton Digital provides periodic metrics to track listening trends for streaming audio providers.  Thank of it as an inventory of shelf-space in a store.  As I am sure you aware, streaming audio continues to grow via online and mobile platforms.

The big news from the just released October 2014 Triton Digital report is a 25% increase in streaming audio from October 2013 to October 2014.  Non-music programming such as news, talk and sports showed the greatest gains. Rob Favre from Triton Digital said of the trend towards spoken word: indicated that listeners were tuning into streaming stations more frequently as a source of information, rather than just to get their music fix. This is good news for NPR News stations.

Below is my variation of the Triton Digital “Ranker” chart indexed to show Average Time Spent Listening.  Average Time Spent Listening (ATSL) is the average number or hours/minutes for each “tune in” for at least one minute.  To me, time spent listening shows the level of listener interest no matter what platform.  (Scroll down to see the complete chart.)

PROVIDER
DOMINATE PLATORMS
TYPES OF PROGRAMMING
AVERAGE TIME SPENT LISTENING
Hours/Minutes
idobi Radio
Online & Mobile
Rock & rap music
1.99
AccuRadio
Online & Mobile
Classical music
1.77
Radio One
Broadcasting
African American commercial radio
1.60
Townsquare Media
Broadcasting
Commercial radio
1.47
EMF Corporate
NONCOM Broadcasting
Christian contemporary music
1.37
Hubbard Broadcasting
Broadcasting
Commercial family owned multiple station owner including WTOP
1.17
Greater Media
Broadcasting
Commercial news & music formats
1.04
WNYC
NONCOM Broadcasting
NPR News & music
0.91
Salem Broadcasting
Broadcasting
Commercial religious & political shows
0.90
Beasley Broadcasting
Broadcasting
Commercial news & music formats
0.84
ESPN Radio
Broadcasting
Commercial sports
0.59
Pandora
Online & Mobile
Music of all types
0.59
Univision
Broadcasting
Spanish language Commercial news & music
0.56
Prisa Radio
Broadcasting & Online
Spanish language Commercial news & music
0.51
Slacker
Online & Mobile
Music aggregator
0.45
Cox Radio
Broadcasting
Commercial news & music formats & media buying service
0.94
NPR Member Stations
NONCOM
Broadcasting & Online
NPR News and music formats
0.82
Cumulus
Broadcasting
Commercial news & music formats
0.79
CBS Radio
Broadcasting
Commercial news & music formats
0.78
iHeartMedia
Broadcasting & Online
Commercial & online news & music formats
0.65

Courtesy Triton Digital

No comments:

Post a Comment