According to a new report by LifeWay Research, 7 in 10
Americans age 18 and over have NEVER or RARELY heard Christian radio. In fact, the majority of Americans have NO
CONTACT with Christian media of any type.
Here is the topline chart from the LifeWay report:
The study by LifeWay is based on 2,252 online and 1,009 telephone
surveys. The online data was collected
in September 2014; the phone surveys were conducted in January 2015. The report was presented at the National
Religious Broadcasters (NRB) conference on February 24.
My reason for bringing this up is I am fascinated by the phenomenal
of growth in audience by noncommercial Contemporary Christian Music (CCM) stations. KSBJ, Houston, the most successful CCM FM,
reaches the largest weekly audience in noncommercial radio broadcasting.
TOP TEN
CONTEMPORARY CHRISTIAN MUSIC STATIONS
JANUARY PPM
RANKED BY WEEKLY CUME LISTENERS
NIELSEN AUDIO PPM
JANUARY 2015
Compared to November
2014
Survey Period: 1/1/15
– 1/28/15
Top-Line Estimates as
of 2/13/15
Monday – Sunday 6am –
Midnight, Persons 6+
#
|
CALLS
|
NIELSEN AUDIO MARKET
|
Mark
Rank
|
AQH %
|
WEEKLY CUME
|
WKLY CUME RTG
|
1
|
KSBJ
|
Houston
|
6
|
5.6
|
842,000
|
14.2
|
2
|
KTIS
|
Minneapolis/
St. Paul
|
16
|
5.7
|
456,900
|
14.5
|
3
|
WGTS
|
Washington DC
|
7
|
3.4
|
395,300
|
7.6
|
4
|
KLJY
|
St. Louis
|
22
|
6.5
|
342,100
|
13.5
|
5
|
KLDV
|
Denver
|
20
|
4.5
|
317,800
|
11.4
|
6
|
WCIE & WJIS
|
Tampa/
St. Pete |
18
|
3.1
|
211,900
|
7.8
|
7t
|
KSOS
|
Las Vegas
|
32
|
3.5
|
169,900
|
8.9
|
7t
|
KSOS
|
Las Vegas
|
32
|
3.5
|
169,900
|
8.9
|
9
|
WAYF
|
West Palm Beach
(Miami station)
|
48
|
3.7
|
125,400
|
9.6
|
10
|
WPOZ
|
Orlando
|
33
|
5.7
|
118,900
|
16.8
|
DATA © NIELSON AUDIO
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The vast majority of radio listeners have never listened to NPR either. Both are listener-supported. Ratings are relatively unimportant as long as a certain percentage pay up.
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