IMPORTANT NEW RESEARCH: "THE INFINITE DIAL 2015"

Yesterday the 23rd edition of THE INFINITE DIAL was released via a Webinar conducted by Edison Research and Triton Digital. THE INFINITE DIAL tracks consumer adoption and use of digital media.  The data are based on interviews of 2,002 people nationwide.

Here are slides from the presentation I found particularly interesting:

WEEKLY ONLINE RADIO LISTENING CONTINUES DYNAMIC GROWTH

SMARTPHONES ARE THE LEADING DEVICE FOR ONLINE LISTENING

--

PODCAST LISTENING CONTINUES TO GROW

PODCASTS ARE MOST OFTEN LISTENED TO ON SMARTPHONES

PODCAST LISTENERS HEAR AN AVERAGE OF SIX PODCASTS PER WEEK

YOUTUBE IS BECOMING A PRIMARY SOURCE FOR MUSIC & AUDIO

RADIO CONTINUES TO DECLINE AS "MOST ESSENTIAL MEDIUM"

REPORT OBSERVATIONS

MORE REPORT OBSERVATIONS