I knew I was that the right
place when the first thing I saw on the new Association of Independents in
Radio (“AIR”) website (link) is this brand statement:
CELEBRATING AUDIO SOUL IN A
MULTIMEDIA WORLD
These few words describe the
essence of AIR: Excellence in audio that expresses the human condition via sustainable
use of public media platforms. AIR has
been a leader pushing the audio envelope beyond radio – while staying grounded
in public radio.
Here are just a few of the
things I love about the new AIR site:
• LARGE, EASY TO READ TYPOGRAPHY & LAYOUT
As some of you know, I have
been loosing my vision over the past few years. I can read every bit of the
verbiage on the site. There is no “fine
print” in both the visual and legal sense. I appreciate that the site creators kept
it simple and clean. Navigation is
smooth. Every page has been written for
maximum clarity.
• INDIVIDUAL PAGES ARE LOGICAL
There is no need to guess
where to go to get what you want. OPPORTUNITIES and RESOURCES are valuable
because they focus on the needs of members.
The RESOURCES section has a helpful, concise submenu. There are no dead links or out-of-date
entries.
• THE TALENT DIRECTORY SHOWCASES MEMBER SKILLS FOR THE
WIDER WORLD
Sustainability is a core
value of AIR. They want members to grow
in their craft while making a living (or sometimes just paying expenses). The TALENT DIRECTORY is searchable by tasks and
experiences – two key criteria for folks looking to add to their projects.
Plus, I want to say
congratulations to Bec Feldhaus Adams and Betsy O’Donovan for the excellent
introductory webinar. The emphasis was
on clarity and maximum takeaway. The
supporting media, such as a video from Vimeo, adds to impact. Click here thesee the video.
No comments:
Post a Comment