I knew I was that the right place when the first thing I saw on the new Association of Independents in Radio (“AIR”) website (link) is this brand statement:
CELEBRATING AUDIO SOUL IN A MULTIMEDIA WORLD
These few words describe the essence of AIR: Excellence in audio that expresses the human condition via sustainable use of public media platforms. AIR has been a leader pushing the audio envelope beyond radio – while staying grounded in public radio.
Here are just a few of the things I love about the new AIR site:
• LARGE, EASY TO READ TYPOGRAPHY & LAYOUT
As some of you know, I have been loosing my vision over the past few years. I can read every bit of the verbiage on the site. There is no “fine print” in both the visual and legal sense. I appreciate that the site creators kept it simple and clean. Navigation is smooth. Every page has been written for maximum clarity.
• INDIVIDUAL PAGES ARE LOGICAL
There is no need to guess where to go to get what you want. OPPORTUNITIES and RESOURCES are valuable because they focus on the needs of members. The RESOURCES section has a helpful, concise submenu. There are no dead links or out-of-date entries.
• THE TALENT DIRECTORY SHOWCASES MEMBER SKILLS FOR THE WIDER WORLD
Sustainability is a core value of AIR. They want members to grow in their craft while making a living (or sometimes just paying expenses). The TALENT DIRECTORY is searchable by tasks and experiences – two key criteria for folks looking to add to their projects.
Plus, I want to say congratulations to Bec Feldhaus Adams and Betsy O’Donovan for the excellent introductory webinar. The emphasis was on clarity and maximum takeaway. The supporting media, such as a video from Vimeo, adds to impact. Click here thesee the video.