Nielsen Audio and RRC have released PPM data for Winter
Quarter 2015 (January 1 – March 25, 2015).
When compared with Winter Quarter 2014 (January 4 – March 26, 2014) 10
typical Jazz stations increased their weekly cumulative listeners almost 9%.
To quantify changes in listening over time, I’ve selected 10
stations in each of the five major noncommercial radio formats: NPR News,
Classical, Triple A, Jazz and Contemporary Christian Music (“CCM”).
The 10 stations I’ve chosen for each format are 24/7 in the
format, represent different parts of the country and are considered leaders in
the format. Lets look at the station
groups by format.
JAZZ STATIONS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
WINTER 2015
WEEKLY CUME
|
WINTER 2014
WEEKLY CUME
|
|
WCLK
|
Atlanta
|
9
|
159,600
|
143,200
|
|
KUVO
|
Denver
|
20
|
115,700
|
75,500
|
|
KUNV
|
Las Vegas
|
32
|
51,000
|
60,500
|
|
KKJZ
|
Los Angeles
|
2
|
461,000
|
453,300
|
|
KBEM
|
Minneapolis/St. Paul
|
16
|
77,100
|
60,800
|
|
WBGO
|
New York
|
1
|
304,800
|
287,600
|
|
WHOV
|
Norfolk
|
43
|
80,000
|
64,700
|
|
WUCF
|
Orlando
|
33
|
71,400
|
64,100
|
|
KMHD
|
Portland
|
23
|
136,100
|
99,500
|
|
KSDS
|
San Diego
|
17
|
56,900
|
73,200
|
|
|
|
|
1,513,600
|
1,382,200
|
Nine of the ten typical Jazzl stations gained listening from
2014 to 2015. This reflects format wide
growth – a very, very good sign given the multi-platform environment. Radio is loosing one to two percent of total
listening annually, so Jazz stations are doing well despite that trend.
NPR NEWS STATIONS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
WINTER 2015
WEEKLY CUME
|
WINTER 2014
WEEKLY CUME
|
|
KUT
|
Austin
|
35
|
192,400
|
196,900
|
|
WFAE
|
Charlotte
|
24
|
143,700
|
176,200
|
|
WBEZ
|
Chicago
|
3
|
542,900
|
416,200
|
|
KPCC
|
Los Angeles
|
2
|
794,200
|
702,300
|
|
KNOW
|
Minneapolis/St. Paul
|
16
|
329,700
|
304,100
|
|
WNYC-FM
|
New York
|
1
|
752,400
|
753,900
|
|
WHYY
|
Philadelphia
|
8
|
347,400
|
338,900
|
|
KOPB
|
Portland
|
23
|
287,500
|
338,700
|
|
KUOW
|
Seattle/Tacoma
|
13
|
250,500
|
376,100
|
|
WAMU
|
Washington, DC
|
7
|
586,900
|
600,100
|
|
|
|
|
4,227,600
|
4,209,400
|
Four of the ten typical NPR News stations increased weekly
listening from 2014 to 2015. WBEZ had the biggest gain; KUOW had the biggest
decline.
TRIPLE A STATIONS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
WINTER 2015
WEEKLY CUME
|
WINTER 2014
WEEKLY CUME
|
|
KUTX
|
Austin
|
35
|
98,800
|
101,600
|
|
WTMD
|
Baltimore
|
21
|
68,000
|
58,300
|
|
WNKU
|
Cincinnati
|
30
|
56,100
|
58,700
|
|
KKXT
|
Dallas
|
5
|
242,200
|
286,300
|
|
WYMS
|
Milwaukee/Racine
|
34
|
58,400
|
59,500
|
|
KCMP
|
Minneapolis/St. Paul
|
16
|
283,700
|
269,400
|
|
WFUV
|
New York
|
1
|
355,300
|
377,900
|
|
WXPN
|
Philadelphia
|
8
|
235,600
|
221,600
|
|
WYEP
|
Pittsburgh
|
25
|
96,200
|
86,000
|
|
KEXP
|
Seattle/Tacoma
|
13
|
152,900
|
106,400
|
|
|
|
|
1,647,200
|
1,625.799
|
Five of the ten typical NPR News stations increased weekly
listening from 2014 to 2015. KEXP, WYEP and 89.3
The Current (KCMP) had the biggest gains.
CLASSICAL STATIONS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
WINTER 2015
WEEKLY CUME
|
WINTER 2014
WEEKLY CUME
|
|
KMFA
|
Austin
|
35
|
74,400
|
105,200
|
|
WCRB
|
Boston
|
10
|
208,100
|
180,200
|
|
WDAV
|
Charlotte
|
24
|
86,100
|
110,000
|
|
KUSC
|
Los Angeles
|
2
|
708,400
|
761,100
|
|
KSJN
|
Minneapolis/St. Paul
|
16
|
168,200
|
187,000
|
|
WQXR
|
New York
|
1
|
474,300
|
605,100
|
|
KQAC
|
Portland
|
23
|
170,700
|
156,600
|
|
KDFC
|
San Francisco
|
4
|
340,300
|
187,600
|
|
KING
|
Seattle/Tacoma
|
13
|
291,600
|
304,600
|
|
WETA
|
Washington, DC
|
7
|
384,900
|
386,700
|
|
|
|
|
2,907,000
|
2,964,100
|
Three of the ten typical Classical stations increased weekly
listening from 2014 to 2015. KDFC was the biggest gainer; WQXR had the biggest
decline.
CCM STATIONS
|
STATION
|
NIELSEN
AUDIO MARKET
|
METRO RANK
|
WINTER 2015
WEEKLY CUME
|
WINTER 2014
WEEKLY CUME
|
|
KLDV
|
Denver
|
20
|
311,200
|
289,100
|
|
KSBJ
|
Houston
|
6
|
873,900
|
808,100
|
|
KJNW
|
Kansas City
|
34
|
134,800
|
121,900
|
|
KSOS
|
Las Vegas
|
32
|
163,200
|
141,600
|
|
KTIS
|
Minneapolis/St. Paul
|
16
|
438,400
|
511,600
|
|
WPOZ
|
Orlando
|
33
|
329,500
|
363,300
|
|
KFLR
|
Phoenix
|
14
|
216,300
|
156,200
|
|
KLJY
|
St. Louis
|
22
|
335,800
|
381,000
|
|
WCIE & WJIS
|
Tampa/St. Petersburg
|
18
|
216,100
|
217,500
|
|
WGTS
|
Washington, DC
|
7
|
415,400
|
388,300
|
|
|
|
|
3,434,600
|
3,378.600
|
Six of the ten typical CCM stations increased weekly
listening from 2014 to 2015. KSBJ and WGTS has the biggest gains; KTIS had the
steepest decline.
DATA © NIELSON AUDIO
Provided by RRC, Inc.
for use by subscribers only
© Radio Research Consortium, Inc.
// www.RRConline.org // RRC@RRConline.org
Format designations & trends
are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com
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