We
have created a format index to measure listening changes for the five major
noncommercial radio formats: NPR News, Triple A, Classical, Jazz and
Contemporary Christian Music (“CCM”).
The
methodology is pretty simple. We track
listening as reported in Nielsen Audio PPM topline reports. The stations included in each format group are
full-time in their formats, are considered solid performers and represent
different regions of the country.
We
add the Weekly Cumulative Listeners for each format group and compare the
results over time. Our index does NOT include all listening to stations with a
particular format. Keep in mind that radio listening is declining one to two
percent per year. But, weekly listening
to radio, as measured by Nielsen Audio, still tops 90% of the nation’s adults.
TRENDS APRIL 2014 – APRIL
2015
[Scroll
down to see the charts for each format group.]
• NPR NEWS STATIONS had the biggest gain in
weekly listeners over the past year. Five
of the ten stations increased their weekly listeners; five declined in
listeners. Impressive gains by WBEZ and two APM stations – KPCC, LA & KNOW,
Minneapolis – led the way.
We
can only access topline Nielsen data, so the impact of NPR’s Spark initiative
is not known.
• TRIPLE A STATIONS lost around 5% of their
weekly listeners between 2014 and 2015. WFUV
lost the most; The Current [KCMP]
gained the most. Six of the 10 stations in
the index lost listeners.
• CLASSICAL STATIONS lost almost 4% of their
weekly listeners. Eight of the ten
stations in the Classical index declined from 2014 to 2015. WQXR, New York,
lost 26% of its weekly listeners in a year. Does anyone have insight about WQXR’s
decline?
• JAZZ STATIONS in the index gained
slightly despite a big decline at KKJZ, Los Angeles.
• CCM STATIONS lost the most weekly
listeners, declining almost 8% from 2014 to 2015. Eight of the ten stations in the index lost
listeners led by format mainstay KTIS, Minneapolis.
FORMAT CHARTS
GREEN = BIGGEST GAINS IN
LISTENERS
RED = BIGGEST DECLINES IN
LISTENERS
NPR
NEWS STATIONS
|
STATION
|
NIELSEN AUDIO MARKET
|
METRO RANK
|
APRIL
2014
WEEKLY CUME
|
APRIL
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KUT
|
Austin
|
35
|
176,300
|
196,300
|
+ 20,000
|
|
WFAE
|
Charlotte
|
24
|
196,900
|
162,900
|
- 34,000
|
|
WBEZ
|
Chicago
|
3
|
467,400
|
562,600
|
+ 95,200
|
|
KPCC
|
Los Angeles
|
2
|
665,000
|
723,600
|
+58,600
|
|
KNOW
|
Minneapolis/St.
Paul
|
16
|
313,000
|
357,700
|
+ 44,700
|
|
WNYC-FM
|
New
York
|
1
|
731,300
|
687,700
|
- 43,600
|
|
WHYY
|
Philadelphia
|
8
|
338,400
|
370,200
|
+ 31,800
|
|
KOPB
|
Portland
|
23
|
328,700
|
284,500
|
- 44,200
|
|
KUOW
|
Seattle/Tacoma
|
13
|
295,000
|
336,100
|
+ 41,100
|
|
WAMU
|
Washington, DC
|
7
|
667,500
|
592,600
|
- 74,900
|
|
|
|
|
4,176,800
|
4,274,200
|
+ 97,400
+ 2.4%
|
TRIPLE
A STATIONS
|
STATION
|
NIELSEN AUDIO MARKET
|
METRO RANK
|
APRIL
2014
WEEKLY CUME
|
APRIL
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KUTX
|
Austin
|
35
|
96,800
|
90,700
|
- 6,100
|
|
WTMD
|
Baltimore
|
21
|
73,800
|
67,100
|
- 6,600
|
|
WNKU
|
Cincinnati
|
30
|
66,600
|
64,400
|
- 2,200
|
|
KKXT
|
Dallas
|
5
|
283,700
|
294,800
|
+ 11,100
|
|
WYMS
|
Milwaukee/Racine
|
34
|
70,900
|
65,600
|
- 5,300
|
|
KCMP
|
Minneapolis/St.
Paul
|
16
|
278,600
|
297,300
|
+ 18,700
|
|
WFUV
|
New York
|
1
|
444,600
|
342,600
|
- 104,000
|
|
WXPN
|
Philadelphia
|
8
|
247,900
|
261,300
|
+ 15,200
|
|
WYEP
|
Pittsburgh
|
25
|
99,100
|
94,900
|
- 4,200
|
|
KEXP
|
Seattle/Tacoma
|
13
|
158,500
|
159,000
|
+ 2,500
|
|
|
|
|
1,829,500
|
1,737,700
|
- 91,800
- 5.3%
|
CLASSICAL
STATIONS
|
STATION
|
NIELSEN AUDIO MARKET
|
METRO RANK
|
APRIL
2014
WEEKLY CUME
|
APRIL
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KMFA
|
Austin
|
35
|
107,000
|
81,300
|
- 25,700
|
|
WCRB
|
Boston
|
10
|
174,200
|
225,500
|
+ 51,300
|
|
WDAV
|
Charlotte
|
24
|
132,400
|
91,400
|
- 40,000
|
|
KUSC
|
Los
Angeles
|
2
|
788,700
|
740,900
|
- 48,200
|
|
KSJN
|
Minneapolis/St.
Paul
|
16
|
188,900
|
180,400
|
- 8,500
|
|
WQXR
|
New York
|
1
|
678,400
|
502,100
|
- 176,300
|
|
KQAC
|
Portland
|
23
|
140,900
|
186,700
|
+ 45,800
|
|
KDFC
|
San
Francisco
|
4
|
321,000
|
279,700
|
- 41,300
|
|
KING
|
Seattle/Tacoma
|
13
|
342,900
|
301,900
|
- 41,000
|
|
WETA
|
Washington,
DC
|
7
|
421,500
|
401,700
|
- 19,800
|
|
|
|
|
3,101,700
|
2,991,600
|
- 110,100
- 3.7%
|
JAZZ
STATIONS
|
STATION
|
NIELSEN AUDIO MARKET
|
METRO RANK
|
APRIL
2014
WEEKLY CUME
|
APRIL
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
WCLK
|
Atlanta
|
9
|
159,600
|
193,800
|
+ 34,200
|
|
KUVO
|
Denver
|
20
|
69,700
|
122,200
|
+ 52,500
|
|
KUNV
|
Las
Vegas
|
32
|
46,400
|
59,500
|
+ 13,100
|
|
KKJZ
|
Los Angeles
|
2
|
448,400
|
392,300
|
- 56,100
|
|
KBEM
|
Minneapolis/St.
Paul
|
16
|
80,400
|
54,800
|
- 25,600
|
|
WBGO
|
New
York
|
1
|
333,000
|
317,400
|
- 15,600
|
|
WHOV
|
Norfolk
|
43
|
80,300
|
93,000
|
+ 12,700
|
|
WUCF
|
Orlando
|
33
|
86,800
|
69,900
|
- 16,900
|
|
KMHD
|
Portland
|
23
|
112,400
|
128,500
|
+ 16,100
|
|
KSDS
|
San
Diego
|
17
|
56,700
|
55,300
|
- 1,400
|
|
|
|
|
1,473,700
|
1,486,700
|
+ 13,000
+ 0.9%
|
CCM
STATIONS
|
STATION
|
NIELSEN AUDIO MARKET
|
METRO RANK
|
APRIL
2014
WEEKLY CUME
|
APRIL
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KLDV
|
Denver
|
20
|
349,400
|
299,800
|
- 49,600
|
|
KSBJ
|
Houston
|
6
|
843,600
|
830,100
|
- 13,500
|
|
KJNW
|
Kansas
City
|
34
|
135,900
|
154,700
|
+ 18,800
|
|
KSOS
|
Las
Vegas
|
32
|
171,400
|
156,400
|
- 15,000
|
|
KTIS
|
Minneapolis/St.
Paul
|
16
|
505,600
|
408,800
|
- 96,800
|
|
WPOZ
|
Orlando
|
33
|
396,200
|
313,000
|
- 83,200
|
|
KFLR
|
Phoenix
|
14
|
181,700
|
240,500
|
+ 58,800
|
|
KLJY
|
St.
Louis
|
22
|
400,600
|
354,600
|
- 46,000
|
|
WCIE
|
Tampa/St.
Petersburg
|
18
|
246,900
|
221,900
|
- 25,000
|
|
WGTS
|
Washington,
DC
|
7
|
431,600
|
422,900
|
- 8,700
|
|
|
|
|
3,662,900
|
3,402,700
|
- 260,200
- 7.6%
|
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format designations &
trends are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com
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