Wednesday, July 15, 2015

KKJZ GAINS 85,000 WEEKLY LISTENERS IN SIX MONTH PPM TRENDS


Today we have a comparison of Nielsen Audio PPM data for Jazz stations from June 2015 and November 2014. The top chart shows the estimated Weekly Cumulative listeners.  The bottom chart shows the estimated Average Quarter Hour (“AQH”) share percentages.

During the six month period, KKJZ Los Angeles added an impressive 85,000 weekly listeners.  However KKJZ’s AQH remained the same. How can this be?

More people were hearing KKJZ in June 2015 but, overall, the average time spent listening by each person was a bit shorter in November 2014. So the good news for KKJZ is that more people are tuning in.  The good news for the Jazz format is that half of the PPM stations increased their weekly cumulative listeners in an environment where all radio listening is declining 1% - 2% per year.

SIX MONTH TREND: WEEKLY CUMULATIVE LISTENERS
STATION
NIELSEN AUDIO MARKET
METRO RANK
NOV 2014
WEEKLY CUME
JUNE 2015
WEEKLY CUME
TREND
WBGO
New York
1
278,600
280,600
+ 2,000
KKJZ
Los Angeles
2
371,800
456,600
+ 84,800
WDCB
Chicago
3
182,500
127,300
- 55,200
WRTI*
Philadelphia
8
194,300
217,300
+ 23,000
WCLK
Atlanta
9
166,100
186,500
+ 20,400
WRCJ*
Detroit
12
169,600
159,200
- 10,400
KPLU**
Seattle/Tacoma
13
298,200
297,200
- 1,000
KBEM
Minneapolis/St. Paul
16
60,600
63,100
+ 2,500
KSDS
San Diego
17
59,700
66,900
+ 7,200
KUVO
Denver
20
106,100
108,400
+ 2,300
KMHB
Portland OR
23
127,200
114,000
- 13,200
WNSC
Charlotte
24
37,500
25,400
- 12,100
KUNV
Las Vegas
32
56,400
37,100
- 19,300
WUCF
Orlando
33
69,700
69,500
- 200
WICR*
Indianapolis
40
42,200
46,900
+ 4,700
WSHA
Raleigh/Durham
42
29,200
23,700
- 5,500
WNCU
Raleigh/Durham
42
14,700
22,000
+ 7,300
WHOV
Norfolk
43
90,200
89,900
- 300
* Station also airs classical music
** Station also airs Morning Edition & ATC

SIX MONTH TREND: WEEKLY AQH SHARES
STATION
NIELSEN AUDIO MARKET
METRO RANK
NOV 2014
METR0 AQH
JUNE 2015
METR0 AQH
TREND
WBGO
New York
1
0.6
0.6
NC
KKJZ
Los Angeles
2
0.7
0.7
NC
WDCB
Chicago
3
0.5
0.2
- 0.3
WRTI*
Philadelphia
8
1.6
1.4
- 0.2
WCLK
Atlanta
9
1.1
1.1
NC
WRCJ*
Detroit
12
1.8
1.3
- 0.5
KPLU**
Seattle/Tacoma
13
3.4
2.4
- 1.0
KBEM
Minneapolis/St. Paul
16
0.3
0.2
- 0.1
KSDS
San Diego
17
0.3
0.4
+ 0.1
KUVO
Denver
20
0.8
0.7
- 0.1
KMHB
Portland OR
23
1.4
1.4
NC
WNSC
Charlotte
24
0.3
0.3
NC
KUNV
Las Vegas
32
0.8
0.2
- 0.6
WUCF
Orlando
33
2.1
1.6
- 0.5
WICR*
Indianapolis
40
0.8
1.2
+ 0.4
WSHA
Raleigh/Durham
42
0.4
0.2
- 0.2
WNCU
Raleigh/Durham
42
0.2
0.3
+ 0.1
WHOV
Norfolk
43
1.3
1.1
- 0.2
* Station also airs classical music
** Station also airs Morning Edition & ATC

DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format designations & trends are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com

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