NO DECISION ON THE FUTURE
OF KUSP
The
Board of Directors of KUSP, Santa Cruz, met on Monday 7/13 but did not reach a
decision regarding a path forward for the nearly bankrupt station. According to press reports and one person in
the room, there was a very heated discussion but no resolution of the financial
and programming issues.
The
most vocal voices during the meeting were representatives of Forward KUSP led by a disgruntled former
station employee. Forward KUSP wants KUSP
to become sort of like a cable TV public access channel. You can read about
their plan at [link].
Apparently
not satisfied with the Board’s skepticism about Forward KUSP’s plan, one participant (quoted in the Santa Cruz Sentinel) wanted an even more
heated debate:
“I
think there’s a few people who have really worked hard on this, but the board
has not had a good knockout discussion on how each of us feel.”
Feelings
are important but they don’t pay the bills.
The biggest unanswered question after the meeting was how long KUSP can
keep operating before it runs out of money. Meanwhile, the Board talked about
bringing in a consultant to provide fresh perspective.
NIELSEN AUDIO TO ADDRESS
VOLTAIR CONCERNS NEXT WEEK
The
trade publication Radio Ink [link] reports that
Nielsen will conduct a webinar on Tuesday, July 21 at 1:00pm ET to present their Voltair Testing Update.
Nielsen
says it has been testing the impact of Voltair for six months. Some
industry observers believe Voltair enhances a radio station’s PPM digital
watermark so Nielsen Audio’s PPM device doesn’t miss it. Of course, this brings up the bigger
question: Why is PPM not picking up the encoded signals in the first place.
[Radio Ink has a very helpful YouTube
video about Voltair. See it at [link].
A TIMELY QUESTION FROM A SPARK! READER
Daniel Costello asked: Has
anyone studied whether audience numbers have become more volatile with PPM
relative to diaries?
I’ve
wondered the same thing. If someone
knows of such a study, please let me know at publicradio@hotmail.com.
A
big reason is the difference in methodology from the older Diary Method that
Nielsen Audio still uses in medium and smaller markets.
Diary
data comes from respondent entries in a daily log of stations they’ve heard. PPM data comes from devices carried by the
respondent that sense the digital watermark embedded in station signals and
streaming audio. Voltair claims to enhance the robustness of the watermark.
Robustness
matters in the real world. Imagine you
have a PPM meter and you enter a store where the background music is from a radio
station. It is noisy in the store and
you really aren’t paying attention to the ambient sound. Will your PPM meter detect the station’s
watermark even if you aren’t listening to the station? That is why Voltair was
invented.
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