The
first two charts are trend comparisons between Nielsen Audio Spring 2015 and
Spring 2014. Then continue scrolling down to see the 2015 results for Triple A
stations in Nielsen Audio Diary markets.
My
criteria for a Triple A station is that they have a minimum of 12 hours of
contemporary music each day. Please let
me know if think of other stations that should be on the list.
Overall,
the state of Triple A is good, especially when considering declining radio
usage of about 1% - 2% per year. Still
there are a lot of people who hear Triple A stations each week. Some stations are
gaining in listeners and most are holding steady.
PPM MARKETS
I
compared 20 stations. Seven stations
went up in AQH and Weekly Cume. Two
stations on the AQH chart broke even. Eleven AQH and 13 Weekly Cume stations
lost ground.
The
unexpected stars are KEXP, Seattle and KDRP, Austin. Both posted nice gains.
WFUV’s big declines are dramatic.
DIARY MARKETS
Note
the wide geographical reach of KCRW, WNRN and WNCW. KCRW and WNRN use repeater stations and
translators to increase their footprint. WNCW has an transmission sight on an
Appalachian mountain peak where you can see parts of five states.
Any word on how WMVY is doing out on Martha's Vineyard since they've gone non-comm last year?
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