TRIPLE A TODAY: SPRING 2015 PPM & DIARY MARKETS

The first two charts are trend comparisons between Nielsen Audio Spring 2015 and Spring 2014. Then continue scrolling down to see the 2015 results for Triple A stations in Nielsen Audio Diary markets.

My criteria for a Triple A station is that they have a minimum of 12 hours of contemporary music each day.  Please let me know if think of other stations that should be on the list.

Overall, the state of Triple A is good, especially when considering declining radio usage of about 1% - 2% per year.  Still there are a lot of people who hear Triple A stations each week. Some stations are gaining in listeners and most are holding steady.

PPM MARKETS

I compared 20 stations.  Seven stations went up in AQH and Weekly Cume.  Two stations on the AQH chart broke even. Eleven AQH and 13 Weekly Cume stations lost ground.

The unexpected stars are KEXP, Seattle and KDRP, Austin. Both posted nice gains. WFUV’s big declines are dramatic. 

 

 

DIARY MARKETS

Note the wide geographical reach of KCRW, WNRN and WNCW.  KCRW and WNRN use repeater stations and translators to increase their footprint. WNCW has an transmission sight on an Appalachian mountain peak where you can see parts of five states.