Over
the years I have attended 21 PRPD conferences and one “PD Bee,” the earliest
incarnation of the PRPD. This year PRPD
has a new leader, Jody Evens and the gathering has a new name: the Public Radio
Content Conference (“PRCC”). The PRCC will be held next week, Tuesday 9/29
through Thursday 10/1. Complete
information is here [link].
Unfortunately,
I am unable to attend this year. I will miss it. The PRPD is one of the ways I
mark the changes in my life and work, sort of like adding another ring to the
tree of life. To me, the PRPD is the best annual gathering for folks working in
public media, particularly public radio.
One
of my yearly rituals is preparing a list of Must
Attend sessions and events. This
year I will share my list with you.
Also, I bequeath to you my share of food and drink. Enjoy Pittsburgh.
TUESDAY, SEPTEMBER 29th
• 10:00am
– 10:30am Seeing Change As An Opportunity
ERIC NUZUM |
Former NPR News
programming head Eric Nuzum returns home from his new gig as SVP of Original
Content Development at Audible to
tell us how things are going. Nuzum is an original thinker who sees the
symmetry between media platforms, breakout talent, storytelling and a real
sense pf purpose. According to the PRCC schedule, he will be talking about his personal mission
and the need to connect creative media-makers to significant audiences.
• 1:45pm - 3:45pm The State of Public Radio Audience
PRPD has brought
together public radio’s Crosby, Stills
& Nash: Edison Research’s Larry
Rosin, RRC’s Dave Sullivan and Jacobs Media’s Fred Jacobs for a super-session
of audio usage trends, Nielsen Audio ratings and news about cultural and
technical developments than are or will impact public media. Though not
mentioned in the schedule, this is likely the time when Jacobs will present the
excellent Public Radio Tech Survey 7 which we previewed yesterday. [Scroll down
to read it.]
• 4:00pm - 5:00pm Public radio…meet your
audience
FRED JACOBS |
Fred Jacobs brings
a first to the PRCC, a live focus group of listeners to Pittsburgh’s three
public radio stations: WESA, WQED & WYEP. There is no word about how the
event will be staged but I am expecting something very interesting. Kudos to Fred Jacobs for this very valuable event.
From the conference
program: Andy was from
Pittsburgh. His work ethic was so legendary that Lou Reed and John Cale wrote
songs about it. Andy was much, much more than 15 minutes and Marilyn
screens. This space will inspire, provoke and amuse you.
WEDNESDAY, SEPTEMBER 30th
• 8:00am - 9:00am CPB Breakfast: Putting the
“Video” in Public Radio
Streaming video is
one of the fastest growing digital platforms. It also is a great companion with
public radio music formats. CPB is providing funding for VuHaus, a public media
video generator designed to enhance the appeal and usage of Triple A
music. We featured VuHaus in
[link]. If I was there, I would ask about
sustainability and this important initiative.
• 9:00am - 10:30am The Talent Development Super
Session
JOHN BARTH |
Compelling content
requires new talent and talent development. No matter what platform, talent is
the key variable.
PRPD prez Jody Evans
moderates a discussion featuring John
Barth, Chief Content Officer at PRX; Ellen McDonnell, President of Ellen
McDonnell Consulting and former NPR Executive Editor for News; Dean Cappello,
WNYC’s Executive VP and Chief Content Officer; and, Mary Hockaday, Talent Controller
for BBC World Service English.
• 1:45pm - 2:45pm Harsh Realities in Artist Relations
At Music Discovery
(aka Triple A) stations, music and the artists who create it are vital to
listeners. Public radio doesn’t have the uber close relations between artists
and stations such as those in noncom CCM [link]. Each station does it differently. Bruce Warren (WXPN),
Gary Scott (KCRW) and Kyle Smith (WYEP) discuss the changing dynamics of artist
relations between stations and the music biz who have separate agendas.
• 7:30pm - 10:00pm Tangled Up: The Moth in Pittsburgh
Adam Gopnik |
From the conference
program: The New Yorker’s Adam
Gopnik will weave together stories of lies, confusion and general mischief. The
Moth and PRX always pull out the stops for these events, so make it a point to
show up and thank them for bringing us another year of authentic, original
stories.
• 10:00pm - 12:00am Late night music discovery showcase at WYEP
THURSDAY, OCTOBER 1st
• 10:45am - 11:45am Fact and Fiction from the
Frontlines of the Podcast Revolution
Step away from the
hype and have a real conversation deconstructing lessons learned, missteps and
struggles on the path to success. Moderator Kerri Hoffman leads a
discussion of what is real and what is hype concerning podcasts. Panelists
include Iris Adler, Content Manager at WBUR; Catherine Burns, Artistic Director
for The Moth; and Roxy Todd, producer
of Inside Appalachia at West Virginia
Public Radio.
• 1:45pm - 2:45pm PDs Can Create Revenue Too: Event Fundraising Explored
MIKE HENRY |
Mike Henry deserves
major kudos for this valuable session. Among the topics to be covered are staging a revenue-generating event and
doing promotions such as local music compilations or concert tie-ins. He
discusses best practices with Amy Miller, PD of KXT, Dallas and Ann Alquist, PD
at KDHX, St. Louis.
AND,
OR…
• 1:45pm - 2:45pm Deep Impact: Deciding to do
Investigative Reporting
What a shame these
two sessions are concurrent. From the conference program: So you’ve decided that investigative
reporting should be a part of what your station provides to your community. How
do you do it? What do you need to know in order to build your team? The
Center for Investigative Reporting and PRX, WAMU and NPR will provide guidance
from developing talent, stories, editing capacity and audience building into
your local newsroom.
ONE MORE THING...
Be sure to take the time to walk through the exhibitors area. These fine folks help make the PRPD conference possible. See you in '16!
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